中国智能家居如何征服海外市场？揭秘外贸推广成功之道
中国智能家居如何征服海外市场？揭秘外贸推广成功之道
How Chinese Smart Home Brands Conquered the Global Market? Secrets Behind Successful International Promotion
开启手机家庭模式，窗帘自动关闭，空调自动开启并调至体感最舒适温度，扫地机器人在你到家前将家里打扫得干干净净...这些曾在科幻电影中出现的场景，正逐渐成为现实。
With just a tap on your smartphone, curtains close automatically, air conditioners adjust to the perfect temperature, and robot vacuums clean your home before you arrive - these sci-fi movie scenes are becoming everyday reality.
据第三方数据显示，全球智能家居市场规模将于2022年达到1157亿美元，并在2026年增长至1952亿美元，年复合增长率为13.97%。
Market research shows the global smart home market will reach $115.7 billion in 2022 and grow to $195.2 billion by 2026, with a 13.97% CAGR.
精准定位：细分市场的制胜法宝
Precision Positioning: Winning Strategy in Niche Markets
科沃斯旗下新锐品牌yeedi选择聚焦海外年轻人，主打产品清洁力，并根据特定消费人群进行差异化设计。
Yeedi, a sub-brand of Ecovacs, targets young overseas consumers with powerful cleaning products featuring differentiated designs for specific user groups.
深圳市智岩科技旗下智能灯具品牌Govee则通过精准定位用户，挖掘细分品类，在海外市场取得了"加速度"。
Shenzhen-based Govee achieved rapid overseas growth by precisely targeting users and developing niche product categories.
技术先导：中国智造的核心竞争力
Technology Leadership: Core Advantage of Chinese Smart Manufacturing
凯迪仕在全球拥有生物算法研究中心、工业设计中心和机电一体化结构研发中心，其研发团队总计上百人。
Kaadas operates global R&D centers for biometric algorithms, industrial design and mechatronics, with over 100 researchers.
在智能锁领域拥有多项核心技术，曾获红点奖、iF设计奖等。
The company holds multiple core smart lock technologies and has won Red Dot and iF design awards.
品牌打造：社交媒体营销新玩法
Brand Building: Innovative Social Media Marketing
小佩注重通过网络平台与社交媒体打造自有品牌。2021年PURAMAX智能猫砂盆在INDIEGOGO上线，最终众筹金额突破百万美元。
PETKIT focuses on brand building through digital platforms. Its PURAMAX smart litter box raised over $1 million on Indiegogo in 2021.
在Youtube上，有不少养宠博主从开箱、测评和使用指南等角度分享他们使用小佩产品的体验。
Numerous pet influencers on YouTube share unboxing, reviews and tutorials of PETKIT products.
中国智能家居品牌的成功经验表明：精准的市场定位+技术创新+品牌营销=海外市场突破。
The success of Chinese smart home brands proves: precise positioning + technological innovation + brand marketing = overseas market breakthrough.
