南浔服装企业海外订单激增60%：揭秘谷歌推广不精准的深层原因
南浔服装企业海外订单激增60%：揭秘谷歌推广不精准的深层原因
Nanxun Garment Companies See 60% Surge in Overseas Orders: Uncovering the Root Causes of Inaccurate Google Ads Targeting
中国南浔 - "这批货准备发出，新订单也安排下去了，这个月20日还有一批外贸订单需要交货。" 谱拉歌世服装有限公司副总经理王新亚近日向记者透露，公司正面临外贸订单爆发式增长的"甜蜜烦恼"。
"Our goods are ready for shipment, new orders have been arranged, and another batch of export orders needs to be delivered by the 20th of this month." Wang Xinya, deputy general manager of Pulageshi Garment Co., Ltd., recently revealed to reporters that the company is experiencing the "sweet trouble" of explosive growth in export orders.
数据显示，这家位于浙江南浔的服装企业四季度外贸订单量同比激增60%，预计产量将达30万件。目前订单已排至明年5月，主要出口加拿大、澳大利亚、新西兰等18个国家和地区。
Data shows that this Nanxun-based garment company has seen a 60% year-on-year surge in export orders in the fourth quarter, with expected production reaching 300,000 pieces. Current orders have been scheduled until May next year, mainly exporting to 18 countries and regions including Canada, Australia, and New Zealand.
为什么谷歌推广效果不佳？
Why is Google Ads Underperforming?
在服装企业海外订单激增的背景下，许多企业却发现谷歌广告推广效果不尽如人意。专家分析主要原因包括：
Against the backdrop of surging overseas orders for garment companies, many enterprises have found that Google Ads performance is unsatisfactory. Experts analyze the main reasons include:
- 目标市场定位不精准 - 许多企业未针对不同国家/地区的消费习惯进行差异化投放
- Inaccurate market targeting - Many companies fail to implement differentiated campaigns based on consumption habits in different countries/regions
- 关键词策略单一 - 仅使用通用词而忽略长尾关键词和本地化表达
- Overly simplistic keyword strategy - Relying solely on generic terms while neglecting long-tail keywords and localized expressions
- 落地页体验不佳 - 页面加载速度慢、移动端适配差、转化路径复杂
- Poor landing page experience - Slow page loading, poor mobile adaptation, and complex conversion paths
谱拉歌世的成功经验表明，产品质量与技术创新才是赢得海外市场的关键。该公司加快科技成果研发转化，下半年成功吸引大量海外大客户回流。
The success story of Pulageshi demonstrates that product quality and technological innovation are the keys to winning overseas markets. The company accelerated the transformation of scientific and technological achievements, successfully attracting the return of many major overseas customers in the second half of the year.
政府支持助力企业"出海"
Government Support Boosts Companies' "Going Global"
南浔区采取多项措施支持企业拓展国际市场：
Nanxun District has implemented multiple measures to support companies in expanding international markets:
- 提供"一对一"精准服务，加快外贸订单回升
- Providing "one-on-one" precision services to accelerate the recovery of export orders
- 组织企业参加各类国际展会和洽谈会
- Organizing companies to participate in various international exhibitions and negotiations
- 出台稳外贸系列政策"组合拳"
- Introducing a series of policy "combination punches" to stabilize foreign trade
双林镇相关负责人表示："我们将在支持企业发展壮大上持续用力，不断增强企业外贸发展新动能。"目前，该镇企业已实现12月份外贸订单量同比增长3倍的亮眼成绩。
A relevant official from Shuanglin Town stated: "We will continue to make efforts to support the development and growth of enterprises, continuously enhancing new momentum for their foreign trade development." Currently, companies in the town have achieved an impressive result of a 300% year-on-year increase in export orders in December.
