中国企业如何开拓联合国千亿美元采购市场？
联合国采购市场正成为中国外贸企业的新蓝海。 根据最新数据，联合国每年采购的商品中超过1/3是"中国制造"，但中国直接获得的采购份额仅占1%-2%。 这意味着价值数千亿美元的潜在市场等待中国企业开发。
The UN procurement market is becoming a new blue ocean for Chinese foreign trade enterprises. According to the latest data, over one-third of the goods procured by the UN annually are "Made in China", but China directly obtains only 1%-2% of the procurement share. This represents a potential market worth tens of billions of dollars waiting to be tapped by Chinese companies.
联合国采购规模持续扩大，从2001年的50亿美元增长到2021年的296亿美元。采购范围涵盖食品、医药、车辆、IT设备、建筑材料等商品，以及航空运输、工程服务、安保服务等服务领域。
The scale of UN procurement continues to expand, growing from $5 billion in 2001 to $29.6 billion in 2021. The procurement scope covers goods such as food, medicine, vehicles, IT equipment, and building materials, as well as service areas including air transport, engineering services, and security services.
目前中国企业注册成为联合国供应商的数量已突破1万家，居全球第二位。2021年中国成为联合国采购第三大供应国，直接采购金额增长70.5%，达到17.33亿美元。
Currently, the number of Chinese companies registered as UN suppliers has exceeded 10,000, ranking second globally. In 2021, China became the third largest supplier country for UN procurement, with direct procurement value increasing by 70.5% to reach $1.733 billion.
参与联合国采购的三大优势：
Three major advantages of participating in UN procurement:
- 无收款风险
- No payment risk
- 无贸易壁垒
- No trade barriers
- 提升品牌国际认可度
- Enhance international brand recognition
中国企业参与度低的主要原因包括：语言障碍、采购流程复杂、产品认证要求高、国际投标专业人才缺乏等。但随着企业国际化程度提高，越来越多中国企业开始主动申请国际认证，提升国际竞争力。
The main reasons for the low participation of Chinese companies include: language barriers, complex procurement processes, high product certification requirements, and lack of professionals in international bidding. However, as companies become more internationalized, an increasing number of Chinese enterprises are actively applying for international certifications to enhance their global competitiveness.
专家建议：中国企业应充分利用制造大国优势，通过参加专业培训、完善配套服务、建立海外服务网络等方式，提高参与国际公共采购的能力。
Expert advice: Chinese enterprises should fully utilize the advantages of being a manufacturing powerhouse by participating in professional training, improving supporting services, and establishing overseas service networks to enhance their capabilities in international public procurement.
参与联合国采购不仅带来直接经济效益，更是中国企业"走出去"过程中讲好中国故事、传播中国声音的重要载体。当全球各地人民使用可靠的"中国制造"产品时，中国品牌的国际形象将得到显著提升。
Participating in UN procurement not only brings direct economic benefits but also serves as an important vehicle for Chinese companies to tell China's story and spread China's voice in the process of "going global". When people around the world use reliable "Made in China" products, the international image of Chinese brands will be significantly enhanced.
