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最全的Facebook营销攻略
The Ultimate Guide to Facebook Marketing
作为海外用户社交的聚集地,Facebook拥有超20亿月活流量,成为了全球规模最大、最具影响力的社交媒体帝国。 As the gathering place for overseas social media users, Facebook boasts over 2 billion monthly active users, making it the world's largest and most influential social media empire.
全球有16亿用户与Facebook平台上的小商家存在业务互动,用户在Facebook上购买意愿很强。所以利用Facebook来做外贸营销非常有优势。
1.6 billion users worldwide interact with small businesses on Facebook, showing strong purchase intent. Therefore, using Facebook for foreign trade marketing offers significant advantages.
Facebook的用户特征:
Facebook User Demographics:
Facebook与那些在特定年龄段用户间流行的社媒平台不同,它的年龄段的用户分布相当均匀。实际上,年龄在18岁至29岁之间的美国Facebook用户数量,与30岁至49岁之间的用户几乎一样多。
Unlike other social media platforms popular among specific age groups, Facebook has a remarkably even age distribution. In fact, the number of US Facebook users aged 18-29 is nearly equal to those aged 30-49.
Facebook的目标市场:
Facebook Target Markets:
就国家区域而言,Facebook最大的流量来自于印度和美国,其次是印度尼西亚,巴西和墨西哥。就区域而言,用户最多的是亚太地区,高达9.47亿。
By country, Facebook's largest traffic comes from India and the US, followed by Indonesia, Brazil and Mexico. Regionally, Asia Pacific has the most users at 947 million.
Facebook的营销内容:
Facebook Marketing Content:
Facebook超强的用户黏性得益于它领跑着一场移动视频的创意革命。外贸企业可以采用视频的方式更好的抓取消费者的眼球。
Facebook's exceptional user engagement stems from leading the mobile video creative revolution. Export businesses can use videos to better capture consumer attention.
Facebook的广告策略:
Facebook Advertising Strategies:
Facebook广告审核的主要目的是检查广告的文本、图片、受众和定位是否符合要求。最重要的一点是,Facebook还会检查广告导入流量的目的地网页。
The primary purpose of Facebook ad review is to check if ad text, images, audience and targeting meet requirements. Most importantly, Facebook also examines the destination webpage for ad traffic.
Facebook巨大的商业价值不止于社交,大多数用户都十分倾向与一些喜欢的商家或品牌互动,在20亿的用户中,有接近一半的用户会访问品牌的页面,建议跨境卖家及时布局。
Facebook's commercial value extends far beyond social networking. Most users prefer interacting with favored businesses or brands, with nearly half of the 2 billion users visiting brand pages, suggesting cross-border sellers should establish their presence promptly.
