第一选择的SEO公司：谷歌推广是否更难？领英开发海外客户基础攻略
第一选择的SEO公司：谷歌推广是否更难？领英开发海外客户基础攻略
Is It Harder for Top SEO Companies to Do Google Ads? LinkedIn Guide for Overseas Client Development
对于绝大多数外贸业务员来说，领英(LinkedIn)是一个非常重要且有效的客户开发渠道。本期将给大家带来一份在领英(LinkedIn)开发海外客户的基础攻略！超实用！外贸人赶紧转发收藏~
For most foreign trade professionals, LinkedIn is a very important and effective channel for client development. This article will bring you a basic guide to developing overseas clients on LinkedIn! Super practical! Foreign trade professionals should quickly forward and bookmark it~
一. 领英(LinkedIn)帐号注册 | 1. LinkedIn Account Registration
1. 注册信息：领英(LinkedIn)帐号注册时，我们最好填写真实信息，这有助于提升账户可信度。姓名最好填写自己真实的中文名，不要在注册的时候填写英文名，等注册成功后，登录进去完善自己的领英(LinkedIn)帐号资料的时候再修改自己的英文名以及保留曾用名。
1. Registration Information: When registering a LinkedIn account, it's best to fill in real information, which helps improve account credibility. It's recommended to use your real Chinese name during registration, and only change to an English name after successful registration when completing your profile.
2. 注册头像：上传一张清晰的个人照片作为领英(LinkedIn)头像，以商务正面照为最佳，背景不要太乱，最好是纯净背景，比如白色调或者蓝色调。一张清晰，漂亮的照片是你给别人的第一印象，所以必须塑造一个好的印象。
2. Profile Photo: Upload a clear personal photo as your LinkedIn profile picture, preferably a professional headshot with a clean background (white or blue tones). A clear, attractive photo creates a good first impression.
二. 领英(LinkedIn)个人档案建设 | 2. LinkedIn Profile Development
外贸人一定要重视领英(LinkedIn)个人档案的建设。领英(LinkedIn)档案中的每一个词都可以成为搜索关键词，关键词用得好，能够增加外部搜索量，让产品或者企业从谷歌海量的数据中被客户检索到。
Foreign trade professionals must pay attention to LinkedIn profile development. Every word in your LinkedIn profile can become a search keyword. Well-used keywords can increase external search volume, helping your products or company be found by clients through Google's massive data.
1. 个人资料：领英(LinkedIn)个人资料除了填写基本的个人资料信息以外，其它的比如个人简介，职位头衔等，可以适当的融入自己的产品信息和公司信息。
1. Personal Information: In addition to basic personal information, your LinkedIn profile should appropriately incorporate product and company information in sections like personal introduction and job title.
三. 领英(LinkedIn)目标客户寻找 | 3. Finding Target Clients on LinkedIn
1. 利用关键词在领英(LinkedIn)搜索人脉：在人脉内输入关键词组，选择重点国家区域，搭配人脉级别、职业头衔进行定向精准搜索。
1. Using Keywords to Search Connections: Enter keyword phrases in the connections search, select key countries/regions, and combine with connection levels and job titles for targeted searches.
2. 从领英(LinkedIn)的群组里寻找潜在客户：领英(LinkedIn)群组是一个值得我们花一些小心思去添加和打理的方向。
2. Finding Potential Clients in Groups: LinkedIn groups are worth investing time in joining and managing.
四. 领英(LinkedIn)添加好友 | 4. Adding Connections on LinkedIn
领英(LinkedIn)开发客户是一个长期积累的过程，无论是从什么角度找到目标客户，都可以主动发送添加好友邀请。
Developing clients on LinkedIn is a long-term accumulation process. No matter how you find target clients, you can actively send connection requests.
五. 正确认识领英(LinkedIn)开发客户 | 5. Proper Understanding of Client Development on LinkedIn
很多人注册领英(LinkedIn)经过一段时间的积累，有了一定数量的优质好友，就开始迫不及待的狂轰滥炸式的开发，随后不久便被封停账号。
Many people, after accumulating a certain number of quality connections, start aggressive marketing and soon get their accounts suspended.
关键建议：
Key Recommendations:
- 完善档案 Complete your profile
- 掌握分寸 Maintain proper boundaries
- 注意群发频率 Pay attention to mass messaging frequency
- 做好自我营销 Do self-marketing well
- 维护客户关系 Maintain client relationships
目前全球拥有超过8亿人在使用领英(LinkedIn)，各行业各领域的客户都有。所以在领英(LinkedIn)，只要塑造好专业的个人形象，坚持优质的内容创作，持续主动的积累客户，适当有序的营销开发，领英(LinkedIn)就会成为一个非常优质的拓展市场，开发客户的平台。
Currently, over 800 million people worldwide use LinkedIn, covering clients from all industries and fields. Therefore, on LinkedIn, as long as you create a professional personal image, persist in creating quality content, continuously and actively accumulate clients, and conduct appropriate and orderly marketing development, LinkedIn will become an excellent platform for market expansion and client development.
