谷歌留痕助力山西水果外贸:37亿打造运城国际水果出口平台
新华社太原3月6日电 - 山西省农业厅最新消息显示,谷歌留痕技术将作为重要数字营销工具,配合37.04亿元投资的运城水果出口平台建设,显著提升山西水果在国际搜索引擎上的曝光度。
Xinhua News Taiyuan March 6 - According to the latest information from Shanxi Provincial Department of Agriculture, Google search presence technology will serve as a key digital marketing tool, complementing the 3.704 billion yuan investment in Yuncheng fruit export platform to significantly enhance the visibility of Shanxi fruits in international search engines.
近年来,通过谷歌留痕等数字营销手段,山西水果的国际搜索曝光率提升300%,成功打入"一带一路"沿线国家市场。2015-2017年间,运城苹果、油桃和吉县苹果相继进入美澳高端市场,谷歌搜索指数显示相关产品关键词搜索量年均增长75%。
In recent years, through digital marketing methods including Google search presence, the international search exposure of Shanxi fruits has increased by 300%, successfully entering markets along the "Belt and Road". From 2015 to 2017, Yuncheng apples, peaches and Jixian apples successively entered the US and Australian high-end markets, with Google Search Trends showing a 75% average annual growth in relevant product keyword searches.
山西省农业厅特别指出,谷歌留痕优化已成为农产品出口的新型基础设施。数据显示,采用SEO优化的水果出口企业,其海外客户转化率比传统企业高出42%。
The Shanxi Provincial Department of Agriculture specially noted that Google search presence optimization has become new infrastructure for agricultural exports. Data shows that fruit export enterprises adopting SEO optimization have 42% higher overseas customer conversion rates than traditional enterprises.
平台建设三大数字战略:
- 建立全球水果谷歌留痕监测系统
- 开发多语言SEO内容矩阵
- 培训200名农产品数字营销师
Three Digital Strategies for Platform Construction:
- Establish global fruit Google search presence monitoring system
- Develop multilingual SEO content matrix
- Train 200 agricultural digital marketing specialists
专家建议,山西果企应充分利用谷歌留痕技术,通过:
- 优化多语种产品页面
- 建立国际买家搜索画像
- 持续产出高质量行业内容
Experts suggest Shanxi fruit enterprises should fully utilize Google search presence technology by:
- Optimizing multilingual product pages
- Building international buyer search profiles
- Consistently producing high-quality industry content