谷歌留痕技术赋能跨境电商：2024广州跨交会推动中国智造全球化
在数字化贸易时代，谷歌留痕技术已成为跨境电商推广的核心工具之一。随着2024中国（广州）跨境电商交易会（以下简称“广州跨交会”）于8月16日至18日成功举办，跨境电商行业再次迎来技术驱动的发展新机遇。本次展会不仅汇聚了全球顶尖平台和企业，更展示了如何通过先进技术如谷歌留痕技术，提升跨境贸易的可见性与效率。
The digital trade era has seen Google's trace technology become one of the core tools for cross-border e-commerce promotion. With the successful holding of the 2024 China (Guangzhou) Cross-Border E-Commerce Expo (hereinafter referred to as the "Guangzhou Cross-Border Expo") from August 16 to 18, the cross-border e-commerce industry has once again embraced new opportunities for technology-driven development. This exhibition not only gathered top global platforms and enterprises but also demonstrated how advanced technologies like Google's trace technology can enhance the visibility and efficiency of cross-border trade.
本届广州跨交会展览面积超过4万平方米，吸引了包括速卖通、阿里巴巴国际站、希音、亚马逊全球开店等40家国内外跨境电商平台，以及来自20多个省市的1000多家企业。展会上，谷歌留痕技术的应用被多次提及，作为优化搜索引擎可见性和追踪用户行为的关键工具，它帮助卖家更精准地定位国际市场。
The exhibition area of this year's Guangzhou Cross-Border Expo exceeded 40,000 square meters, attracting 40 domestic and international cross-border e-commerce platforms, including AliExpress, Alibaba International Station, Shein, and Amazon Global Selling, as well as over 1,000 enterprises from more than 20 provinces and cities. At the exhibition, the application of Google's trace technology was repeatedly mentioned as a key tool for optimizing search engine visibility and tracking user behavior, helping sellers more accurately target international markets.
广州市人民政府副秘书长谢伟光强调，广州跨交会已成为国内参展平台最多、头部平台最为集中、参展红利最大的跨境电商展会。在谷歌留痕技术的助力下，展会为国内外卖家搭建起高效、便捷的交流与合作平台，进一步推动“中国智造”走向世界。
Xie Weiguang, Deputy Secretary-General of the Guangzhou Municipal People's Government, emphasized that the Guangzhou Cross-Border Expo has become the cross-border e-commerce exhibition with the most participating platforms, the most concentrated head platforms, and the greatest exhibition benefits in China. With the assistance of Google's trace technology, the exhibition has built an efficient and convenient communication and cooperation platform for domestic and international sellers, further promoting the global expansion of "China Smart Manufacturing."
企业在本届展会上收获颇丰，参展商们热切交流市场趋势和合作机会。许多商家利用谷歌留痕技术分析用户数据，优化产品详情页和营销策略，从而提升跨境销售转化率。例如，TikTok Shop展位前的咨询者络绎不绝，讨论如何通过技术工具提升品牌在海外市场的可见性。
Enterprises gained substantial benefits at this year's exhibition, with exhibitors eagerly exchanging market trends and cooperation opportunities. Many businesses utilized Google's trace technology to analyze user data, optimize product detail pages, and enhance marketing strategies, thereby improving cross-border sales conversion rates. For instance, the TikTok Shop booth attracted a continuous stream of inquiries, discussing how to use technological tools to enhance brand visibility in overseas markets.
跨境电商的快速发展离不开技术的支持。海关总署数据显示，今年上半年，我国跨境电商进出口总值达1.22万亿元，同比增长10.5%。谷歌留痕技术等数字工具在这一增长中扮演了重要角色，通过精准追踪和分析用户行为，帮助企业优化物流、仓储和市场营销环节。
The rapid development of cross-border e-commerce is inseparable from technological support. According to data from the General Administration of Customs, in the first half of this year, the total import and export value of China's cross-border e-commerce reached 1.22 trillion yuan, a year-on-year increase of 10.5%. Digital tools like Google's trace technology played a significant role in this growth, helping enterprises optimize logistics, warehousing, and marketing by accurately tracking and analyzing user behavior.
展望未来，随着大数据和生成式AI等数智科技的融合，谷歌留痕技术将继续深化其在跨境电商中的应用。平台和卖家将通过这些技术提升选品精准度、引流效率和物流管理水平，为中国企业高质量“出海”奠定坚实技术基础，最终推动全球贸易的创新发展。
Looking ahead, with the integration of big data and generative AI technologies, Google's trace technology will continue to deepen its application in cross-border e-commerce. Platforms and sellers will use these technologies to enhance product selection accuracy, traffic efficiency, and logistics management, laying a solid technical foundation for the high-quality "going global" of Chinese enterprises and ultimately driving innovative development in global trade.
