宜都宜红茶出口全面回暖：品质升级与欧盟标准对接的制胜之道
湖北宜都讯 - 在湖北省宜都市的茶叶加工车间里，机器轰鸣声预示着这个传统产业正在迎来新的春天。宜红茶作为当地特色农产品，近期出口呈现显著回暖态势。
Hubei Yidu News - The roaring machines in Yidu's tea processing workshops herald a new spring for this traditional industry. Yihong Tea, as a local specialty agricultural product, has recently shown significant recovery in export performance.
湖北宜红茶业有限公司总经理王寤透露："一季度我们已完成20余批次240多吨的宜红茶出口，下个月还将有60吨产品发往法国。"这一数据相比去年同期增长超过20%，标志着宜红茶出口的全面回暖。
Wang Wu, general manager of Hubei Yihong Tea Co., Ltd., revealed: "In the first quarter, we have completed the export of more than 240 tons of Yihong Tea in over 20 batches, and another 60 tons will be shipped to France next month." This figure represents an increase of more than 20% compared with the same period last year, marking a comprehensive recovery of Yihong Tea exports.
应对欧盟标准升级的"欧标园"战略
"EU Standard Garden" Strategy Responding to Upgraded EU Standards
2022年初，面对欧盟市场对茶叶农残标准的提高，宜红茶业迅速反应，联合农业部门打造"欧标园"示范基地。宜都市果茶服务推广中心高级农技师廖勇介绍："我们正在将'欧标园'面积从1000亩扩大到5000亩，并对茶区农资店实行茶蔬用药专柜管理。"
In early 2022, facing the EU market's stricter standards on pesticide residues in tea, Yihong Tea responded quickly by cooperating with agricultural departments to establish "EU Standard Garden" demonstration bases. Liao Yong, senior agricultural technician at Yidu Fruit and Tea Service Promotion Center, said: "We are expanding the 'EU Standard Garden' from 1,000 mu to 5,000 mu, and implementing special cabinets for tea and vegetable pesticides in agricultural material stores in tea areas."
全产业链升级助推出口增长
Whole Industry Chain Upgrade Boosts Export Growth
宜红茶业不仅在生产源头严格把控，还引入有机生产线扩大产能。王寤表示："新的有机生产线预计每年可增加500吨有机茶生产能力。"目前宜都共有295家茶叶加工企业，其中21家为精制加工企业，9家具备自营出口权。
Yihong Tea not only strictly controls the production source but also introduces organic production lines to expand capacity. Wang Wu said: "The new organic production line is expected to increase organic tea production capacity by 500 tons annually." Currently, there are 295 tea processing enterprises in Yidu, including 21 refined processing enterprises, 9 of which have self-operated export rights.
地理标志产品的国际竞争优势
International Competitive Advantage of Geographical Indication Products
作为湖北省唯一入选"中欧100+100"地理标志互认产品的茶叶品牌，宜都宜红茶长期深受欧洲市场青睐。2023年一季度，宜都红、绿茶出口总量达1000吨，其中宜红茶超过300吨，带动全市茶叶综合产值突破50亿元。
As the only tea brand in Hubei Province selected for the "China-EU 100+100" geographical indication mutual recognition product, Yidu Yihong Tea has long been favored by the European market. In the first quarter of 2023, the total export volume of Yidu red and green tea reached 1,000 tons, including more than 300 tons of Yihong Tea, driving the city's comprehensive tea output value to exceed 5 billion yuan.
业内人士分析，宜红茶出口回暖的关键在于主动对接国际标准、全产业链质量管控以及地理标志品牌效应的三重优势叠加。随着"欧标园"建设的全面提速，宜红茶的国际市场份额有望进一步扩大。
Industry analysts believe that the key to the recovery of Yihong Tea exports lies in the triple advantages of actively connecting with international standards, whole industrial chain quality control, and geographical indication brand effect. With the comprehensive acceleration of the "EU Standard Garden" construction, Yihong Tea's international market share is expected to expand further.
