TikTok Shop鏖战美区：内容电商如何重塑跨境电商格局
跨境电商正在重新定义全球电商格局。过去五年，中国跨境电商规模增长超10倍，让数以千万计的中国商家因此扬帆出海，也成就了一张以核心电商平台为节点链接的全球商业网络。
The cross-border e-commerce is redefining the global e-commerce landscape. Over the past five years, China's cross-border e-commerce scale has grown by more than 10 times, enabling tens of millions of Chinese merchants to expand overseas and creating a global business network connected by core e-commerce platforms.
这是一张史无前例的商业大网，它已经而且还在加速改变全球贸易和消费的格局，并且这张网还在不断进化与分化，从价格到价值，从商品到品牌，从规模到个性的持续进化与分化。
This is an unprecedented commercial network that has been and continues to accelerate changes in global trade and consumption patterns. The network is constantly evolving and differentiating, transitioning from price to value, from products to brands, and from scale to personalization.
美区鏖战：内容电商的崛起
Battle in the US: The Rise of Content E-commerce
作为全球第二大电商市场，美国拥有完善的电商体系、超高的电商渗透率和强劲的消费能力，成为跨境电商的首争之地。即便是在全球消费疲软的大环境下，美国电商市场也依然保持增长。
As the world's second-largest e-commerce market, the United States boasts a well-established e-commerce system, high penetration rates, and strong consumption power, making it the primary battleground for cross-border e-commerce. Even amid global consumption slowdowns, the US e-commerce market continues to grow.
根据MarketplacePluse和Stocklytics数据，美国占全球电商GMV的19%，2024-2028年B2C电商年均复合增长率预计为11.82%，排名第一。Statista预测，2024-2029年期间，美国电商市场的规模预计将会以8.99%的复合年增长率持续扩大。
According to MarketplacePluse and Stocklytics data, the US accounts for 19% of global e-commerce GMV, with an expected B2C e-commerce CAGR of 11.82% from 2024 to 2028, ranking first globally. Statista predicts that from 2024 to 2029, the US e-commerce market will continue to expand at a CAGR of 8.99%.
TikTok Shop的独特优势
TikTok Shop's Unique Advantages
全面上线美区仅一年，TikTok Shop便展现出强劲势头，成为新的商家增长极——内容场GMV高速增长达557%，日支付用户数增长超3倍，内容电商创作者数量增长10倍。
After just one year of full operation in the US market, TikTok Shop has demonstrated strong momentum, becoming a new growth engine for merchants—content field GMV grew rapidly by 557%, daily paying users increased by more than 3 times, and the number of content e-commerce creators grew 10-fold.
TikTok Shop深谙用户的注意力和消费行为的关联性，其内容电商不仅能够激发新的消费需求（兴趣），为成熟品牌提供增长动力，也为更多的小众品类/长尾商品带来爆发的可能。
TikTok Shop understands the correlation between user attention and consumption behavior. Its content e-commerce not only stimulates new consumption demands (interests) and provides growth momentum for established brands but also creates breakout opportunities for more niche/long-tail products.
内容电商的未来发展
The Future of Content E-commerce
随着内容生态的不断完善和市场链路的持续优化，TikTok Shop已做好准备迎接更大规模的爆发。面对即将到来的"黑五"，TikTok Shop率先打响了备战第一枪。
With the continuous improvement of the content ecosystem and ongoing optimization of market channels, TikTok Shop is ready for larger-scale growth. Facing the upcoming "Black Friday," TikTok Shop has taken the lead in preparation.
真正的红利大幕，才刚刚拉开，现在无疑是进场的最佳时机。
The real dividend curtain has just opened, and now is undoubtedly the best time to enter the market.
