如何让独立站被谷歌正常收录？SEO专家全面解析
图片来源：图虫创意
网站被谷歌收录是关键词排名的基础因素，也是必须的排名因素。只有网站被谷歌收录了，才会有排名的机会。
Website indexing by Google is the fundamental and essential factor for keyword ranking. Only when a website is indexed by Google does it have the opportunity to rank.
也就是说，没有收录，谷歌 SEO 的操作也就没有实际的意义。
In other words, without indexing, Google SEO operations have no practical significance.
如果一个网站在谷歌上面的收录很差，那么网页、页面、文章、图片这些内容都没有办法让潜在用户看到。
If a website has poor indexing on Google, then webpages, articles, images and other content cannot be seen by potential users.
怎么让网站被谷歌收录？
How to Get Your Website Indexed by Google?
正确的 SEO 规范操作，不过度优化，产出优质的内容。
Follow proper SEO guidelines, avoid over-optimization, and produce high-quality content.
接下来会就如何网站被谷歌正常收录展开详细的说明，也会把谷歌不收录的原因详细的告诉大家。
Next, we will explain in detail how to get your website properly indexed by Google, and also explain the reasons why Google may not index your site.
健康的域名和外链
Healthy Domain and Backlinks
一个健康的域名可以让谷歌正常收录我们的网站：
A healthy domain allows Google to properly index our website:
- 网站的外链健康，域名没有被谷歌惩罚过。
- Healthy backlinks, and the domain hasn't been penalized by Google.
网站域名有问题导致不收录
Domain Issues Causing Indexing Problems
很多网站不被谷歌收录的原因之一就是网站的域名有问题，没有办法被谷歌正常收录。
One of the main reasons many websites aren't indexed by Google is domain issues preventing proper indexing.
网站的外链域名有问题，检查一下网站的外链，如果有一些博彩或者不健康的网站，都会被谷歌认为是个垃圾站，或者外链的网站本身就是低质量内容。
If your backlink domains are problematic, check your backlinks. Links from gambling or unhealthy sites will make Google consider your site as spam, or the linking sites themselves may be low-quality.
检查外链可以使用 SEMRUSH 来分析外链。
You can use SEMRUSH to analyze your backlinks.
网站有大量的图片导致不收录
Too Many Images Causing Indexing Issues
页面除了标题、关键词、描述这三个地方有文字之外，其他地方都是使用套图来填充。这种情况一般是外贸公司主要以阿里巴巴平台操作为主。
When pages only have text in title, keywords and description areas while using images for all other content - common among foreign trade companies mainly operating on Alibaba platform.
这样操作带来的后果：
Consequences of this approach:
- 页面内容稀缺，因为搜索引擎是没有办法读取出来图片上的信息的
- Content scarcity because search engines cannot read information from images
大量的关键词堆砌导致谷歌不收录
Keyword Stuffing Leading to Indexing Problems
大量的关键词堆砌会导致网站大概率不被谷歌收录，关键词太多了，而一个页面承载的关键词数量是有限的。
Excessive keyword stuffing will likely prevent your site from being indexed by Google. Too many keywords exceed what a single page can reasonably contain.
一般网站的页面只要布局 2-3 个相关的关键词即可，新站是 1-2 个关键词布局为宜。
Generally, a page should only target 2-3 relevant keywords, with 1-2 keywords being ideal for new sites.
网站会被降权，因为大量的关键词堆砌并没有带来任何高价值的内容，这种情况就会被降权或者页面不收录的情况发生。
Your site may be penalized because excessive keyword stuffing doesn't provide any high-value content, leading to ranking penalties or indexing issues.
