阿里国际站谷歌竞价推广薪资揭秘：放心的SEO推广真的有用吗？

阿里国际站谷歌竞价推广薪资揭秘：放心的SEO推广真的有用吗？

Alibaba International Station Google Ads Salary Revealed: Is Reliable SEO Promotion Effective?

想提升Google搜索排名吗？ 直播告诉你成功的SEO必备要素！前几天与雨果网进行了一场直播，我分享了一个主题，即"成为一名合格的谷歌SEO需要具备哪些要素"，或者论一个合格的谷歌SEO的基本修养。

Want to improve your Google search ranking? Live streaming reveals the essential elements for successful SEO! Recently, I participated in a live broadcast with雨果网 where I shared insights on "what it takes to become a qualified Google SEO specialist", or the basic qualities of a competent Google SEO professional.

SEO技术要素 | Technical Elements of SEO

了解主流程序： SEO人员需要掌握一些技术，但无需达到精通的程度。了解网站的主流程序和前端HTML代码是必要的。

Understanding mainstream technologies: SEO professionals need to master some technical skills, but not to an expert level. Familiarity with mainstream website technologies and front-end HTML coding is essential.

数据分析能力 | Data Analysis Skills

关键词数据分析： 如何分析关键词，如何选择适合自己的关键词，如何从关键词中读懂市场信息，这些都是合格的SEO人员需要具备的能力。

Keyword data analysis: How to analyze keywords, how to select suitable keywords, and how to interpret market information from keywords are all essential skills for qualified SEO professionals.

心理学储备 | Psychological Knowledge

用户心理分析： SEO也是一种营销手段，需要具备心理学知识储备。一流的广告营销大师都具有很强的心理操控能力。

User psychology analysis: SEO is also a marketing tool that requires psychological knowledge. Top advertising and marketing masters all possess strong psychological manipulation skills.

产品经理能力 | Product Manager Skills

选品能力： 产品选得好，后续运营就会轻松；产品选得差，运营起来就会很费劲。产品经理要比用户更懂用户自己。

Product selection ability: Choosing the right products makes subsequent operations easier; choosing poor products makes operations difficult. Product managers need to understand users better than they understand themselves.

其他必备技能 | Other Essential Skills

Google Ads： SEO前期效果可能较慢，因此有必要辅助广告投放，广告投放也是谷歌SEO的一项必备技能。

Google Ads: Since SEO results may be slow initially, it's necessary to supplement with advertising. Advertising is also an essential skill for Google SEO.

SEO发展方向 | SEO Career Paths

职业发展路线： 一直做SEO深耕成为专家；T型路线学习多种技能；搞代运营；或者发展贸易电商。

Career development paths: Continue specializing in SEO to become an expert; adopt a T-shaped skill set by learning multiple skills; engage in agency operations; or develop e-commerce trade.

推荐阅读：《社会心理学》《社会性动物》和《消费心理学》

Recommended reading: "Social Psychology", "The Social Animal", and "Consumer Psychology"