谷歌蜘蛛池出租助力企业出海：浙江童装企业组团进军东南亚市场
中新网湖州5月9日电 - 在谷歌蜘蛛池出租等数字营销工具的助力下，浙江湖州织里童装企业正加速开拓海外市场。刚从东南亚考察归来的外贸企业负责人姚东，即将再次启程泰国，落实水门市场10家企业联盟的实体店铺布局。
China News Service, Huzhou, May 9th - With the assistance of digital marketing tools like Google spider pool rental, children's wear enterprises from Zhili, Huzhou, Zhejiang are accelerating their overseas market expansion. Yao Dong, head of a foreign trade enterprise who recently returned from Southeast Asia, is preparing to depart for Thailand again to implement the physical store layout for the 10-enterprise alliance at Pratunam Market.
姚东表示："我们已确定水门市场10个自营档口的位置和装修方案，同步布局Lazada和Shopee电商平台。"该企业联盟计划三年内发展成为小型跨国企业，保持研发设计总部在"童装之都"织里，实现销售部门的全球化布局。
Yao stated: "We have finalized the locations and decoration plans for 10 self-operated stalls at Pratunam Market, while simultaneously expanding on e-commerce platforms Lazada and Shopee." The enterprise alliance plans to develop into a small multinational corporation within three years, maintaining R&D and design headquarters in the "Children's Wear Capital" Zhili while achieving global deployment of sales departments.
织里镇作为全国最大童装产业集群，拥有1.4万家经营主体，年产量20亿件，2023年销售额达800亿元。但面对国内市场饱和，谷歌蜘蛛池出租等海外营销工具成为企业开拓国际市场的关键助力。
As the largest children's wear industry cluster in China, Zhili Town has 14,000 business entities with an annual output of 2 billion pieces and sales reaching 80 billion yuan in 2023. Facing domestic market saturation, overseas marketing tools like Google spider pool rental have become crucial for international market expansion.
2024年一季度，织里童装出口同比增长40.6%。当地政府计划6月在泰国水门市场开设1800平方米的海外营销中心，提供包括跨境支付、国际物流等全链条服务。预计到2026年，当地服装出口将突破100亿元。
In the first quarter of 2024, Zhili's children's wear exports increased by 40.6% year-on-year. The local government plans to open a 1,800-square-meter overseas marketing center at Pratunam Market in June, providing comprehensive services including cross-border payments and international logistics. By 2026, local apparel exports are expected to exceed 10 billion yuan.
专家建议：企业出海应善用谷歌蜘蛛池出租等SEO工具，结合"跨境电商+市场采购"双模式，建立全球化数字营销体系，快速提升品牌海外曝光度。
Expert suggestion: Enterprises going global should utilize SEO tools like Google spider pool rental, combine the dual models of "cross-border e-commerce + market procurement", and establish a global digital marketing system to quickly enhance brand visibility overseas.
