跨越三个世纪的商业传奇：Falabella如何赋能拉美电商市场
跨越三个世纪的商业传奇：Falabella如何赋能拉美电商市场
Three Centuries of Business Legacy: How Falabella Empowers Latin America's E-commerce Market
21世纪电子商务的全球机遇
Global E-commerce Opportunities in the 21st Century
21世纪是互联网的时代，电子商务高速发展，使消费者可以享受来自世界各地的产品和服务。纵观全球，除了欧美亚市场外，拉丁美洲的中产阶级也在不断壮大，对国际商品和服务的需求日益旺盛。
The 21st century is the era of the internet, with rapid e-commerce development enabling consumers to access products and services worldwide. Beyond the European, American, and Asian markets, Latin America's growing middle class is fueling increasing demand for international goods.
拉美电商市场数据洞察
Latin America E-commerce Market Insights
根据statista.com的数据显示，2022年拉美电商销售额预计为1040亿美元，较上一年增长约13.4%，占2022年拉美零售总额的11%左右。拉美仍是全球电商增长最快、潜力最大的市场之一。
According to statista.com, Latin America's e-commerce sales reached $104 billion in 2022, growing 13.4% year-over-year and accounting for 11% of total retail sales. The region remains one of the world's fastest-growing e-commerce markets with tremendous potential.
百年企业的数字化转型
A Century-Old Company's Digital Transformation
作为一家在拉美有着130年悠久历史的大财团，通过不断探索，Falabella集团建立了线上线下完整的业务生态闭环，在跨境电商这个新方向也有持续突破。
With 130 years of history in Latin America, Falabella Group has built a complete omnichannel ecosystem through continuous innovation, achieving breakthroughs in cross-border e-commerce.
1889-2023：从裁缝铺到零售巨头
1889-2023: From Tailor Shop to Retail Giant
1889年，在智利首都圣地亚哥的Ahumada街，一位来自意大利的移民Salvatore Falabella开了属于自己的第一家裁缝铺。经历五代人的发展，如今的Falabella集团已经成为拉美最大的零售商之一，零售行业全球排名第5。
In 1889, Italian immigrant Salvatore Falabella opened his first tailor shop on Ahumada Street in Santiago, Chile. After five generations of development, Falabella Group has become one of Latin America's largest retailers, ranking 5th globally in the retail sector.
全渠道零售生态系统
Omnichannel Retail Ecosystem
Falabella建立了包含家装中心、大型超市、银行、地产、金融、电商、信用支付、物流配送等在内的完整业务生态闭环，拥有567家线下零售实体店，业务遍及拉美7个主要国家。
Falabella has established a complete ecosystem including home improvement centers, supermarkets, banking, real estate, finance, e-commerce, payment solutions, and logistics, operating 567 physical stores across 7 Latin American countries.
电商领域的先行者
E-commerce Pioneer
1999年，Falabella在智利成立了Falabella.com电商平台，此时离电子商务概念提出仅三年。2022年11月平台合并后迎来流量高峰，月均访问量达到1.8亿，2022年前三季度收入近30亿美元。
Falabella launched Falabella.com in 1999, just three years after the e-commerce concept emerged. After platform consolidation in November 2022, monthly visits reached 180 million, with nearly $3 billion revenue in the first three quarters of 2022.
中国卖家的拉美机遇
Opportunities for Chinese Sellers
拉美地区轻工业较为落后，生活用品大量依赖进口。在F.com的热卖榜单中，来自中国的3C、小家电、时尚、家居等品类更受顾客欢迎。根据AMI研究，2022年亚洲占拉美电商进口总额的16%，2026年这一比例将达到28%。
Latin America's light industry remains underdeveloped, creating import demand for daily goods. Chinese 3C products, small appliances, fashion, and home goods perform well on F.com. AMI research shows Asia accounted for 16% of Latin America's e-commerce imports in 2022, projected to reach 28% by 2026.
物流与支付优势
Logistics and Payment Advantages
Falabella拥有160万平方米的配送中心和超过30万平方米的交叉码头，同时支持自发货和海外仓模式。集团旗下的移动支付平台Fpay为电商交易提供了便捷有效的途径，2020-2022年活跃用户增长两倍以上。
With 1.6 million sqm distribution centers and 300,000 sqm cross-docking facilities, Falabella supports both merchant fulfillment and overseas warehousing. Its Fpay mobile payment platform saw active users more than double from 2020-2022.
