谷歌App Indexing技术详解：如何通过SEO优化提升移动应用流量
谷歌App Indexing技术详解：如何通过SEO优化提升移动应用流量
Google App Indexing Explained: How to Boost Mobile App Traffic Through SEO Optimization
2015年7月23日 - 在第十四届中国互联网大会上，谷歌研发经理李双峰发表了关于Google App Indexing技术的重要演讲，揭示了如何通过搜索引擎优化(SEO)来提升移动应用的可见性和安装量。
July 23, 2015 - At the 14th China Internet Conference, Google R&D Manager Li Shuangfeng delivered a keynote speech on Google App Indexing technology, revealing how to improve mobile app visibility and downloads through search engine optimization (SEO).
移动搜索新时代：App Indexing的重要性
The New Era of Mobile Search: The Importance of App Indexing
李双峰指出，随着移动搜索量超过PC端，超过25%的谷歌搜索查询与应用程序相关。然而，80%的用户时间集中在少数应用上，约20%的应用在被安装一次后就被遗忘。
Li Shuangfeng noted that as mobile searches surpass PC searches, over 25% of Google search queries are related to applications. However, 80% of user time is concentrated on a few apps, and about 20% of apps are forgotten after being installed once.
App Indexing技术通过以下方式改变这一现状：
App Indexing technology changes this situation in the following ways:
- 让应用内容可被搜索引擎抓取
- Make app content searchable by search engines
- 通过深度链接(Deep Link)直接跳转到应用内特定页面
- Directly jump to specific pages in the app through deep links
- 结合网页内容提升应用在搜索结果中的排名
- Improve app ranking in search results by combining web content
App Indexing与传统SEO的三大区别
Three Key Differences Between App Indexing and Traditional SEO
- 链接机制不同：Web天然具有链接结构，而App需要主动声明Deep Link
- Different linking mechanisms: Web has a natural link structure, while apps need to actively declare Deep Links
- 抓取方式多样：谷歌既会主动抓取，也支持应用主动推送信息
- Diverse crawling methods: Google both actively crawls and supports apps actively pushing information
- 排名更个性化：基于用户已安装应用情况呈现不同结果
- More personalized ranking: Display different results based on the apps users have installed
成功案例：流量提升10%以上
Success Stories: Traffic Increased by Over 10%
李双峰分享了电商和菜谱类应用的案例，显示通过App Indexing技术：
Li Shuangfeng shared cases of e-commerce and recipe apps, showing that through App Indexing technology:
- 自然流量显著增加
- Significant increase in organic traffic
- 新用户安装量提升
- Increase in new user installations
- 老用户使用频率提高
- Higher frequency of use by existing users
四步实现App Indexing优化
Four Steps to Implement App Indexing Optimization
- 将应用添加到Search Console(原站长工具)
- Add the app to Search Console (formerly Webmaster Tools)
- 实现Deep Link功能
- Implement Deep Link functionality
- 发布Deep Link信息
- Publish Deep Link information
- 监控流量统计数据
- Monitor traffic statistics
结论：在"互联网+"时代，App Indexing应成为应用开发的基础考量，就像网站开发必须考虑SEO一样。
Conclusion: In the "Internet+" era, App Indexing should be a fundamental consideration in app development, just as SEO must be considered in website development.
