谷歌搜索留痕技术：Shopify增强型转化设置完整指南
在当今数字营销环境中，谷歌搜索留痕技术对于提升广告效果至关重要。随着欧美地区隐私政策越来越严格，独立站运营者面临着客户cookie追踪的挑战，导致Google Ads记录的转化率远低于实际数据。
In today's digital marketing environment, Google search trace technology is crucial for improving advertising effectiveness. With increasingly strict privacy policies in Europe and America, independent store owners face challenges in tracking customer cookies, resulting in Google Ads recording far fewer conversions than reality.
本文将详细介绍如何利用谷歌搜索留痕技术，通过Shopify增强型转化设置来提升Google Ads转化追踪的准确率。即使是初学者也能按照以下5个步骤轻松完成设置。
This article details how to use Google search trace technology to improve Google Ads conversion tracking accuracy through Shopify enhanced conversion setup. Even beginners can easily complete the setup by following these 5 steps.
准备工作/Preparation
在开始设置前，请确保网站上能正常检测到GA4与GTM代码。需要注意的是，通过Shopify插件安装GA4代码后，GTM内无需再安装GA4全局代码，避免重复记录。
Before starting the setup, ensure GA4 and GTM codes are properly detected on your website. Important: After installing GA4 code via Shopify plugin, do not install GA4 global code in GTM to avoid duplicate recording.
1. Ads部分设置/Ads Setup
按照以下步骤创建新的转化追踪：
Create a new conversion tracking by following these steps:
- 登录Google Ads账户 / Log in to Google Ads account
- 点击"工具与设置" / Click "Tools & Settings"
- 选择"转化" / Select "Conversions"
- 点击"+"创建新转化 / Click "+" to create new conversion
2. GTM部分设置/GTM Setup
在Google Tag Manager中只需设置一个转化链接器：
Only need to set up a conversion linker in Google Tag Manager:
- 登录Google Tag Manager / Log in to Google Tag Manager
- 创建新标签 / Create new tag
- 选择"Google Ads转化追踪" / Select "Google Ads Conversion Tracking"
- 配置转化ID和标签 / Configure conversion ID and label
3. Shopify部分设置/Shopify Setup
将以下代码段安装在Shopify后台：
Install the following code snippet in Shopify backend:
位置为：【设置】-【结账】-【订单状态页面】-【自定义脚本】
Location: [Settings] - [Checkout] - [Order Status Page] - [Additional Scripts]
4. 代码验证/Code Verification
在Shopify中打开货到付款选项，通过【增强型转化】后的【问题排查】链接下一个测试订单，验证谷歌搜索留痕技术是否正常工作。
Enable Cash on Delivery in Shopify, place a test order through the [Troubleshooting] link after [Enhanced Conversions] to verify if the Google search trace technology is working properly.
5. 转化检查/Conversion Check
返回ads转化界面刷新，如果增强型转化后的【未验证】状态变为【最近无转化】，则说明谷歌搜索留痕技术安装成功。
Return to ads conversion interface and refresh. If [Unverified] changes to [No recent conversions], it indicates successful installation of Google search trace technology.
重要注意事项/Important Notes
- 测试完成后记得关闭货到付款选项 / Remember to disable Cash on Delivery after testing
- 确保客户隐私数据安全 / Ensure customer privacy data security
- 定期检查转化数据准确性 / Regularly check conversion data accuracy
- 持续优化谷歌搜索留痕技术设置 / Continuously optimize Google search trace technology setup
通过正确实施谷歌搜索留痕技术，您将能够显著提升Google Ads的转化追踪准确率，获得更精准的营销数据，从而优化广告投放策略，提高投资回报率。
By properly implementing Google search trace technology, you will significantly improve the accuracy of Google Ads conversion tracking, obtain more precise marketing data, and optimize advertising strategies to increase return on investment.
