安心的新手外贸基础知识入门：TikTok广告投放完全指南
安心的新手外贸基础知识入门：TikTok广告投放完全指南
Beginner's Guide to TikTok Ads: A Complete Tutorial for Foreign Trade Newcomers
2019年初，TikTok开放了广告投放功能，依托智能推荐技术，可实现用户兴趣与品牌信息之间的高效匹配。对于出海营销来说，这是一个增强品牌曝光的高效推广方式。
In early 2019, TikTok launched its advertising feature, leveraging smart recommendation algorithms to efficiently match user interests with brand messages. For cross-border marketing, this presents a highly effective way to boost brand exposure.
01 开始之前 | 01 Before You Begin
a. TikTok广告适合你的业务吗？
尽管TikTok在社媒营销领域表现突出，但并不意味着适合所有企业。需要注意产品受众与平台用户是否匹配。
a. Is TikTok Ads right for your business?
While TikTok performs exceptionally well in social media marketing, it doesn't suit all businesses. You need to consider whether your target audience aligns with TikTok's user base.
b. 你的广告预算是多少？
TikTok广告投放价格较高，需要500美元启动资金，平均CPM为10美元，大型广告系列预算可能高达300,000美元。
b. What's your advertising budget?
TikTok ads require significant investment - $500 minimum startup cost, average $10 CPM, with large campaigns potentially costing up to $300,000.
02 创建账户与基本设置 | 02 Account Setup
访问TikTok Ads主页，点击"Get Started"填写信息，48小时内获得批准。然后选择广告目标（流量、转化或应用安装），设置预算和投放时间。
Visit TikTok Ads homepage, click "Get Started" to submit information, get approved within 48 hours. Then select campaign objective (Traffic, Conversions or APP Install), set budget and schedule.
03 广告展示位置与定位 | 03 Ad Placement & Targeting
可选择手动添加投放平台或自动模式。精准定位包括年龄、性别、所在地、语言、兴趣等。支持上传现有用户ID自定义受众。
Choose between manual platform selection or automatic mode. Precise targeting includes age, gender, location, language, interests, etc. Supports custom audiences by uploading existing user IDs.
04 设计广告内容 | 04 Ad Creative Design
建议中小企业优先考虑信息流广告，每千次展示费用约10美元。需要制作本土化内容并加入互动元素，在几秒内抓住受众注意力。
SMEs should prioritize in-feed ads, with CPM around $10. Requires localized content with interactive elements to capture audience attention within seconds.
05 注意事项 | 05 Key Considerations
- 使用高分辨率图片
- 广告说明不超过80字符
- 合理布局画面空间
- 保持素材更新频率
- Use high-resolution images
- Keep ad copy under 80 characters
- Optimize visual layout
- Maintain content refresh rate
（来源：小渔夫Official）
(Source: Xiaoyufu Official)
