权威的网站SEO推广怎么做，谷歌网站竞价推广
鸿星尔克登上亚马逊新品榜第一！国货也有野性
ERKE Tops Amazon's New Releases List! Domestic Brands Show Their Wild Side
作为国内知名的体育运动品牌，鸿星尔克的营收相比另外几个大牌并不突出，甚至连官方微博都不是会员。但是在河南遭遇洪灾时，鸿星尔克向河南灾区捐赠5000万元物资引发热议，并登上新浪微博热搜，抖音直播间销量激增。
As a well-known domestic sports brand, ERKE's revenue is not as prominent as other major brands, and even its official Weibo account isn't verified. However, when Henan was hit by floods, ERKE's donation of 50 million yuan in supplies sparked heated discussions, topped Weibo's hot search list, and led to a surge in sales on its Douyin live streams.
网友齐刷刷点赞留言，并呼吁"上最贵的"、"要野性消费。"7月24日下午，飞瓜数据显示，在抖音连续直播近48小时后，鸿星尔克抖音直播间点赞量4.2亿，成为抖音直播最高纪录，鸿星尔克3个抖音直播间的累计销售额超过1.3个亿。
Netizens unanimously liked and commented, calling to "show the most expensive items" and "consume wildly." On the afternoon of July 24th, Feigua data showed that after nearly 48 hours of continuous live streaming on Douyin, ERKE's live stream received 420 million likes, setting a Douyin record. The cumulative sales of ERKE's three Douyin live streams exceeded 130 million yuan.
但是，鸿星尔克在亚马逊美国站的销量一般，美国站新店铺feedback为0。几天前，店铺只上了3款女鞋，都是新品，有两款产品只有1个review。不过，据雨果菌发现，目前鸿星尔克美国店铺已上架了几款新品，不只有女鞋，也有男鞋，并且都冲上了新品榜第一名。
However, ERKE's sales on Amazon US were average, with zero feedback for its new store. A few days ago, the store only listed three new women's shoes, two of which had just one review. But according to findings, ERKE's US store has now launched several new products, including both men's and women's shoes, all topping the new releases list.
其实早在几天前，就有华人在寻找鸿星尔克的跨境电商销售渠道，希望支持国货品牌出海。"耐克阿迪什么的那些事之后，我在国外几乎找不到便宜又好穿的国货品牌。这次事件第一次让我听到了鸿星尔克这个品牌，就上亚马逊看了一下，还真的有ERKE。但是亚马逊上面很经常有假的或者不正规的店，而且这些鞋子要不就没有评价，要不就几个而已。我就想问问这个是不是真的鸿星尔克的店啊？是的话我就下单了，给自己和家人都买几双，看了一圈，这些鞋子好好看！有人能确定或者帮我确定一下吗？"
In fact, days earlier, overseas Chinese were already searching for ERKE's cross-border e-commerce channels, hoping to support domestic brands going global. "After the Nike and Adidas incidents, I could hardly find affordable and comfortable domestic brands abroad. This was the first time I heard about ERKE, so I checked Amazon and found it. But Amazon often has fake or unofficial stores, and these shoes either have no reviews or just a few. I want to confirm if this is the real ERKE store. If it is, I'll place orders for my family and myself. These shoes look great! Can anyone confirm or help me verify?"
有网友通过微博私信，但是官方客服表示对海外销售情况也不了解。一位亚马逊卖家表示，品牌对于主流渠道都有监控，这个应该是鸿星尔克的店铺，至少是有获得授权运营的。
Some netizens contacted the brand via Weibo private messages, but customer service said they weren't aware of overseas sales. An Amazon seller stated that brands monitor mainstream channels, so this should be ERKE's official store or at least an authorized one.
据了解，鸿星尔克单个直播间的销售额已经突破9000万。小葫芦数据显示，鸿星尔克官方旗舰店淘宝直播间23日的销售额超过4000万。7月23日京东发布报告显示，鸿星尔克当日销售额同比增长超52倍。鸿星尔克天猫官方店的直播带货观看量，在捐赠后增长了上百倍。
It's reported that ERKE's single live stream sales exceeded 90 million yuan. Xiaohulu data shows that ERKE's Taobao live stream on the 23rd achieved over 40 million yuan in sales. JD.com's report on July 23rd showed ERKE's sales increased by 52 times year-on-year. Views on ERKE's Tmall live streams grew by hundreds of times after the donation.
据悉，2017年，鸿星尔克拥有7000家线下门店，并在海外有1000多个销售点。鸿星尔克已经在全球100多个国家拥有商标专有权，拥有200多件专利发明。鸿星尔克的捐款善举，让整个民族对这个品牌燃起了新的希望。希望鸿星尔克能抓住这股势能，重放光芒，成为一个真正的国际大牌！
In 2017, ERKE had 7,000 offline stores and over 1,000 overseas sales points. It holds trademark rights in more than 100 countries and owns over 200 patents. ERKE's charitable donation has ignited new hope for the brand nationwide. May ERKE seize this momentum and shine again, becoming a true international brand!
