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跨境热点：亚马逊不再接受个体户注册？入驻门槛或将大幅提高？
Cross-border Hot Topic: Does Amazon No Longer Accept Individual Business Registration? Will the Entry Threshold Be Significantly Raised?
入驻门槛是跨境新手在选择电商平台时，所必然会考虑的问题之一。入驻门槛过高，新手难以达到相应的条件，自然就不会选择该平台。
The entry threshold is one of the key considerations for cross-border beginners when choosing an e-commerce platform. If the threshold is too high and beginners cannot meet the requirements, they naturally won't choose that platform.
亚马逊早先对于新手卖家来说，是一个低入驻门槛的电商平台，但近来这一情况似乎发生了巨大的改变。近日，有部分卖家反馈，在注册个体工商户时，遭到了亚马逊方面的拒绝，甚至有部分卖家用个体户资料注册的店铺也被封了。
Amazon used to be an e-commerce platform with a low entry threshold for new sellers, but this situation seems to have changed dramatically recently. Some sellers have reported being rejected by Amazon when registering as individual businesses, and some stores registered with individual business information have even been suspended.
入驻门槛或将提高
Entry Threshold May Increase
据了解，目前，亚马逊全球范围站点将不再接受个体工商户的注册申请，一审的时候就会被直接拒绝。如果是过去注册成功的，却并未激活销售账号的，也将无法再激活。
According to reports, Amazon's global sites will no longer accept registration applications from individual businesses, and they will be directly rejected during the first review. Even if registration was successful in the past but the sales account was not activated, it can no longer be activated.
虽然此前，招商渠道早已明确不再接受个体户资料入驻，但通过自注册渠道依旧能够注册成功，而从今往后，则均无法注册成功。
Although the investment channels had already clearly stated they would no longer accept individual business registrations, it was still possible to register successfully through self-registration channels. From now on, this will no longer be possible.
对跨境卖家的影响
Impact on Cross-border Sellers
首先，接下来，卖家要再想注册亚马逊店铺，就需要以企业的资格入驻，新手卖家入驻的门槛无疑被大幅提高。
First, from now on, sellers who want to register an Amazon store will need to do so as a company, significantly raising the entry threshold for new sellers.
其次，程序也会更加繁琐，相较于以个体户身份入驻，以企业身份入驻，不管是操作还是税务都会更加复杂。
Second, the process will become more cumbersome. Registering as a company is more complicated than registering as an individual business, both in terms of operations and taxation.
最后，如果卖家想要通过注册多个店铺，来分担经营风险，也会变得更加麻烦，一方面其会面临更加复杂的流程，另一方面未来面临的审查或许会变得更加严格。
Finally, if sellers want to register multiple stores to diversify operational risks, it will become more troublesome. On one hand, they will face more complex processes, and on the other hand, future reviews may become stricter.
其他选择
Alternative Options
对于跨境卖家来说，注册企业并非是必须的，但如果卖家仍然想要入驻亚马逊这一电商平台的话，就必须去注册企业。
For cross-border sellers, registering a company is not mandatory, but if they still want to join Amazon, they must register as a company.
当然，即便卖家不做亚马逊，后续做大规模后，也必然是要去注册企业的。但对于新手而言，选择一个入驻门槛较低的，比如说独立站，也会是一个不错的选择。
Of course, even if sellers don't choose Amazon, they will eventually need to register a company as they scale up. For beginners, choosing a platform with a lower entry threshold, such as an independent website, is also a good option.
毕竟除了入驻门槛较低以外，独立站还具有不受规则限制、不会被轻易封店、不存在直接的价格竞争等优势。
After all, in addition to the lower entry threshold, independent websites also have advantages such as no rule restrictions, no easy store suspensions, and no direct price competition.
这些优势虽然在初期看起来并不明显，但却往往会直接关系到卖家运营事业的长久与否。
Although these advantages may not seem obvious at first, they often directly impact the longevity of a seller's business.
此外，即便卖家已经注册了电商平台，也建议再多做一个独立站，毕竟电商平台规则多变，封店风险一直存在，多经营一个渠道，也能避免被"一网打尽"。
Additionally, even if sellers have already registered on an e-commerce platform, it is recommended to also set up an independent website. After all, e-commerce platform rules are constantly changing, and the risk of store suspension always exists. Operating multiple channels can help avoid being "wiped out."
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