Shopify推广引流与发货配送设置完全指南
Shopify推广引流与谷歌推广页面
Shopify推广引流是指通过各种营销渠道为Shopify店铺带来更多流量和客户。其中谷歌推广页面是指通过Google Ads创建的专门用于推广产品的落地页，这些页面经过SEO优化，能有效提高转化率。
Shopify Shipping and Delivery Settings
Shopify shipping setup is crucial for cross-border e-commerce. Unlike domestic sellers who often offer free shipping, most Western markets like the US and Europe don't provide free shipping unless the order reaches a certain amount, even on platforms like Amazon.
运费设置注意事项
1. 在设置运费前，请确保已在Shopify后台设置好正确的货币单位
2. 运费是向客户收取的费用，而非实际的物流成本
3. 未选择的国家/地区客户将无法完成下单
Shipping Setup Considerations
1. Ensure correct currency is set in Shopify backend before configuring shipping
2. Shipping fees are charged to customers, not your actual logistics cost
3. Customers from unselected countries/regions won't be able to checkout
发货和配送设置步骤
1. 登录Shopify后台 → 设置 → 发货和配送
2. 点击"管理费率" → "创建可发货区域"
3. 为区域命名(仅后台可见)并选择目标国家/地区
4. 点击"添加运费"设置具体运费规则
Shipping Configuration Steps
1. Log in to Shopify → Settings → Shipping and delivery
2. Click "Manage rates" → "Create shipping zone"
3. Name the zone (internal use only) and select target countries
4. Click "Add shipping rate" to set specific rules
运费计算方式选择
建议选择"基于订单价格"而非"基于产品重量"：
• 按重量计算需要为每个产品准确填写重量
• 实际操作中按价格设置更方便客户理解
Shipping Calculation Method
Recommended to choose "Based on order price" rather than "Based on weight":
• Weight-based requires accurate weight for each product
• Price-based is more customer-friendly in practice
免运费设置示例
1. 完全免运费：不填价格条件，运费名称写"Free Shipping"
2. 满额免运费：需设置两个运费规则
- 订单≤80元：收取标准运费(如4.99元)
- 订单>80元：免运费
Free Shipping Setup Example
1. Completely free: Leave price conditions blank, name it "Free Shipping"
2. Free over amount: Need two shipping rules
- Order ≤$80: Charge standard shipping (e.g. $4.99)
- Order >$80: Free shipping
跨境支付解决方案
连连支付等平台提供全面的跨境支付服务，涵盖物流、贸易和数字支付等场景，为Shopify卖家提供完整的支付解决方案。
Cross-border Payment Solutions
Platforms like LianLian Pay offer comprehensive cross-border payment services covering logistics, trade and digital payments, providing complete payment solutions for Shopify merchants.
