TEMU新规解读：商品质量问题最高罚款10000元/单（附卖家应对指南）
最新消息：跨境电商平台TEMU于2月7日发布《商品质量事故处理规则》，对商品质量问题实施更严格的处罚标准，最高罚款达10000元/单。新规涉及服装、鞋类、箱包、电子产品等多个品类，即日起生效。
Latest News: Cross-border e-commerce platform TEMU issued the "Commodity Quality Accident Handling Rules" on February 7, implementing stricter penalty standards for product quality issues, with maximum fines reaching 10,000 RMB per order. The new regulations cover multiple categories including apparel, footwear, luggage, and electronic products, effective immediately.
一、新规核心内容 Key Points of New Regulations
1. 安全风险类罚款 Safety Risk Fines
商品或包装中含有断针、尖钉、玻璃碎片等危险物品：
• 售前/售中发现：10000元/项/单
• 售后发现：10000元/项/单+承担所有损失
Products or packaging containing hazardous items like broken needles, sharp nails, glass fragments:
• Pre-sale/during sale: 10,000 RMB/item/order
• After-sale: 10,000 RMB/item/order + all losses
2. 其他常见罚款 Other Common Fines
• 敏感信息（政治/宗教等）：500元/项/单
• 质量问题退货：申报价格×5倍
• 错款错码（≥50%抽样）：1000元/项/单
• Sensitive information (political/religious, etc.): 500 RMB/item/order
• Quality issue returns: Declared price × 5
• Wrong style/size (≥50% sampling): 1,000 RMB/item/order
二、卖家应对建议 Seller Recommendations
1. 立即自查库存：检查所有在售/待售商品是否符合新规要求
2. 加强质检流程：建议增加金属探测等质检环节
3. 关注后台通知：TEMU可能随时调整供货价
4. 保留证据：对质检过程进行记录存档
1. Immediate self-inspection: Check all in-stock/to-be-sold products
2. Enhance QC process: Add metal detection and other checks
3. Monitor backend notices: TEMU may adjust supply prices anytime
4. Keep evidence: Document quality inspection processes
三、平台最新动态 Platform Updates
• 春节期间部分商品被自动调价（卖家需及时登录确认）
• 沟通响应时间可能延长（建议重要事项提前沟通）
• 美国市场投诉量增加（需特别重视产品质量）
• Automatic price adjustments during Spring Festival (sellers must confirm)
• Possible extended response time (important matters should be communicated in advance)
• Increased complaints in US market (special attention to product quality)
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