选择最多的SEO推广公司分宜：谷歌SEO与百度SEO外贸实战指南
前言：本文以外贸B端业务为例，重点不在于测试产品可行性或选品策略，而是指导您如何通过独立站+谷歌广告组合，判断产品是否适合谷歌广告投放或SEO优化，并精准测试高转化关键词。
Introduction: This article focuses on B2B foreign trade, demonstrating how to use independent websites + Google Ads to evaluate product suitability for advertising/SEO, and accurately test high-conversion keywords.
外贸独立站四大核心步骤 | 4 Core Steps for Foreign Trade Websites
1. 网站建设基础
投放广告的前提是拥有专业网站，让潜在客户通过网站内容决定是否发送询盘。
1. Website Foundation
The prerequisite for advertising is a professional website that convinces potential clients to send inquiries.
2. 关键词测试策略
以LED灯为例，测试关键词"led light china"（月搜索量880次）。只有存在搜索量的关键词才值得投放广告。
2. Keyword Testing Strategy
Example: Testing "led light china" (880 monthly searches). Only keywords with search volume deserve ad investment.
3. 谷歌广告实操
设置要点：
- 测试关键词选择（如A关键词）
- 点击均价3元
- 2000元测试预算
- 设置每日限额
- 优化着陆页(landing page)
3. Google Ads Implementation
Key settings:
- Test keyword selection
- $0.45 per click (example)
- $300 test budget
- Daily spending cap
- Landing page optimization
4. 转化率分析
关键指标对比：
| 场景 Scenario | 结果 Result |
|---|---|
| 关键词意图与网站内容匹配 | 获得询盘 Get inquiries |
| 关键词与内容不相关 | 仅有点击 No real inquiries |
SEO优化关键点：
- 网站内容质量直接影响询盘转化率
- 相同关键词下，不同网站的询盘数量可能相差10倍
SEO Optimization Keys:
- Website content quality directly affects conversion
- Inquiry numbers may vary 10x between sites using same keywords
总结 | Conclusion
成功公式：选定产品 → 筛选关键词 → 建设合格网站 → 低成本测试关键词转化效果
Success formula: Choose product → Filter keywords → Build qualified website → Low-cost keyword conversion testing
