邹平海口谷歌竞价推广指南：海外推广分类与再营销广告设置
谷歌海外推广主要类型 | Google Overseas Promotion Main Types
1. 搜索广告(Search Ads) - 当用户在Google搜索相关关键词时展示的文字广告
Search Ads - Text ads displayed when users search for relevant keywords on Google
2. 展示广告(Display Ads) - 在Google展示网络中的网站和应用上展示的图片/视频广告
Display Ads - Image/video ads displayed on websites and apps in the Google Display Network
3. 购物广告(Shopping Ads) - 展示产品图片、价格等信息的电商广告
Shopping Ads - E-commerce ads displaying product images, prices and other information
4. 视频广告(Video Ads) - 在YouTube和其他视频网站展示的视频广告
Video Ads - Video ads displayed on YouTube and other video sites
5. 应用广告(App Ads) - 专门用于推广应用下载的广告
App Ads - Ads specifically designed to promote app downloads
谷歌再营销展示广告投放设置指南
Google Remarketing Display Ads Setup Guide
第一步：注册谷歌Adwords账户并开通广告功能
Step 1: Register a Google Adwords account and enable advertising features
第二步：注册谷歌Analytics，将谷歌Adwords和谷歌Analytics关联
Step 2: Register Google Analytics and link Google Adwords with Google Analytics
第三步：在谷歌Analytics左下角设置中，点击"媒体资源管理库"，打开"数据收集功能"，将跟踪代码复制到独立站后台
Step 3: In the bottom left settings of Google Analytics, click "Admin", open "Data Collection", and copy the tracking code to your website backend
第四步：在谷歌Analytics左下角设置中，点击"媒体资源管理库"，在"受众群体定义"中新建受众群体
Step 4: In the bottom left settings of Google Analytics, click "Admin", and create a new audience in "Audience Definitions"
第五步：在Google Adwords中新建谷歌展示广告系列，选择第四步设置的再营销受众，按要求制作图片广告素材，上传图片，发布广告
Step 5: Create a new Google Display campaign in Google Adwords, select the remarketing audience set in Step 4, create image ad materials as required, upload images, and publish the ads
第六步：等待谷歌分析收集满一百个访客数据，广告自动上线投放
Step 6: Wait for Google Analytics to collect data from at least 100 visitors, and the ads will automatically go live
专业提示：建议使用响应式展示广告(Responsive Display Ads)，它能自动调整尺寸以适应各种广告位，提高广告覆盖率。
Pro Tip: It's recommended to use Responsive Display Ads, which automatically adjust size to fit various ad spaces, improving ad coverage.
