为什么抖音有谷歌推广功能？警惕假冒产品带来的电商风险
为什么抖音有谷歌推广功能？警惕假冒产品带来的电商风险
Why Does Douyin Have Google Ads Features? Beware of Counterfeit Products in E-commerce
在全球化电商市场中，产品品质和消费者信任是平台发展的核心。然而，假冒伪劣产品正在威胁这一基础，包括未经授权的复制品、仿冒品和非全新机等。
In the global e-commerce market, product quality and consumer trust are the cornerstones of platform development. However, counterfeit products including unauthorized replicas, imitations and non-new devices are threatening this foundation.
Jumia平台对假冒产品的判定标准
Jumia's Criteria for Identifying Counterfeit Products
1. 未经授权的复制品：仿冒品牌产品、侵犯知识产权（专利、商标、设计等）
1. Unauthorized replicas: Counterfeit brand products that infringe intellectual property rights (patents, trademarks, designs, etc.)
2. 变种仿冒品：改变品牌名称拼写、商标、设计等元素
2. Modified imitations: Products with altered brand name spellings, logos, designs and other elements
3. 带有其他品牌商标的原创产品
3. Original products bearing other brand trademarks
卖家如何防范假冒产品风险？
How Can Sellers Prevent Counterfeit Product Risks?
关键措施包括：
Key measures include:
- 审核供应商资质
- Verify supplier qualifications
- 完善采购流程
- Improve procurement processes
- 合规上架产品
- Compliant product listing
- 定期检查SKU
- Regular SKU inspection
Jumia平台通过四种场景检测假冒产品：上架前检查、发货随机检查、举报检查和退货检查。
Jumia detects counterfeit products through four scenarios: pre-listing checks, random shipment checks, complaint checks and return checks.
创建合规SKU的要点
Key Points for Creating Compliant SKUs
1. 了解平台规则和知识产权知识
1. Understand platform rules and intellectual property knowledge
2. 建立正规采购渠道，获取品牌授权文件
2. Establish formal procurement channels and obtain brand authorization documents
3. 准确填写产品信息，避免误导消费者
3. Accurately fill in product information to avoid misleading consumers
重要提示：Jumia对售假卖家可能采取产品下线、罚款甚至关店等处罚措施。
Important Note: Jumia may impose penalties including product removal, fines or even store closure for sellers of counterfeit goods.
抵制假冒产品需要平台、卖家和消费者共同努力，才能创造健康的电商环境。
Combating counterfeit products requires joint efforts from platforms, sellers and consumers to create a healthy e-commerce environment.