外贸网络推广选择指南：阿里巴巴国际站VS谷歌推广
俄货店谷歌竞价推广是什么？
What is Google Ads for Russian goods stores?
谷歌竞价推广(Google Ads)是通过关键词竞价在Google搜索结果页展示广告的营销方式。对于俄货店而言，可以通过定位俄语关键词，向俄罗斯及周边国家客户精准展示商品广告。
Google Ads is a marketing method that displays advertisements on Google search results pages through keyword bidding. For Russian goods stores, it can precisely display product ads to customers in Russia and neighboring countries by targeting Russian keywords.
外贸网络推广的两种主流选择
Two mainstream options for foreign trade network promotion
外贸网络推广主要有两种方式：阿里巴巴国际站和谷歌推广。今天我们将重点分析B2B外贸领域的这两种推广方式。
There are two main methods for foreign trade network promotion: Alibaba International and Google promotion. Today we will focus on analyzing these two promotion methods in the B2B foreign trade field.
阿里巴巴国际站的优势
Advantages of Alibaba International
1. 完善的生态系统：作为阿里集团的核心产品，提供从店铺搭建到客户管理的全套解决方案
1. Complete ecosystem: As the core product of Alibaba Group, it provides a complete set of solutions from store setup to customer management
2. 丰富的培训资源：包含线上阿里大学和线下实战培训
2. Abundant training resources: Including online Alibaba University and offline practical training
3. 活跃的商家社区：定期举办商家PK赛促进交流
3. Active merchant community: Regularly organize merchant PK competitions to promote communication
4. 入门门槛低：基础版"出口通"仅需29800元
4. Low entry threshold: The basic version "Export Pass" only costs 29,800 yuan
谷歌推广的特点
Features of Google Promotion
1. 精准获客：通过关键词定位精准客户群体
1. Precise customer acquisition: Target precise customer groups through keywords
2. 竞争较小：客户直接访问独立站，减少比价环节
2. Less competition: Customers directly access independent websites, reducing price comparison
3. 数据透明：清晰掌握广告投放效果数据
3. Transparent data: Clearly grasp advertising effect data
4. 长期价值：积累品牌独立流量
4. Long-term value: Accumulate brand independent traffic
选择建议
Selection suggestions
对于外贸新手：建议优先选择阿里巴巴国际站，利用其完善的培训体系和现成流量
For foreign trade beginners: It is recommended to give priority to Alibaba International and utilize its complete training system and ready-made traffic
对于经验丰富的外贸企业：可以结合使用谷歌推广和阿里巴巴，实现多渠道获客
For experienced foreign trade companies: Google promotion and Alibaba can be used in combination to achieve multi-channel customer acquisition
预算充足的企业：建议双平台并行运营，最大化曝光机会
Companies with sufficient budgets: It is recommended to operate on both platforms in parallel to maximize exposure opportunities
