Shopify站内SEO优化终极指南：从基础设置到高级技巧
Shopify站内SEO优化终极指南：从基础设置到高级技巧
The Ultimate Guide to Shopify On-Page SEO: From Basic Setup to Advanced Techniques
前言/Introduction
如果你尚未阅读Shopify SEO的前两步，可以先查阅以下两篇文章：Shopify SEO第一步-关键词搜索和Shopify SEO-第二步网站结构规划。
If you haven't read the first two steps of Shopify SEO, you can check these articles first: Shopify SEO Step 1 - Keyword Research and Shopify SEO Step 2 - Site Structure Planning.
什么是站内优化/What is On-Page SEO
站内优化是指对网站进行优化，以提高从搜索引擎获得的精准流量。可以将站内优化简单地分为三类：
On-page SEO refers to optimizing your website to increase targeted traffic from search engines. It can be simply divided into three categories:
- 根据关键词创造内容/Creating content based on keywords
- 为关键词优化创建的内容/Optimizing created content for keywords
- 优化网站结构和内链分布/Optimizing website structure and internal linking
Shopify基础SEO设置/Shopify Basic SEO Settings
Shopify已经为一些基础的SEO设置做好了准备，无需安装其他软件和插件。
Shopify has prepared some basic SEO settings that don't require additional software or plugins.
产品页面SEO设置/Product Page SEO Setup
在产品页面最下方找到"Search Engine Listing"部分：
At the bottom of product pages, find the "Search Engine Listing" section:
1. 页面标题(Page Title)
这是谷歌搜索页面展示网页的最重要部分，应限制在50-70个字符之间。
This is the most important part displayed on Google search results, should be limited to 50-70 characters.
专业提示：在标题中添加"Free Shipping"、"Buy"、"Sale"等词汇可以提高点击率。
Pro Tip: Adding words like "Free Shipping", "Buy", "Sale" can increase click-through rates.
2. 元描述(Meta Description)
虽然对SEO的重要性降低，但合理使用仍能提高点击率。控制在155个字符以内。
While less important for SEO, proper use can still improve CTR. Keep under 155 characters.
使用以下词句可以提高点击率："Shop Now"、"Free Shipping"、"Guarantee"
Use these phrases to increase CTR: "Shop Now", "Free Shipping", "Guarantee"
3. URL处理(URL Handle)
应尽可能短，最好只包含产品关键词。
Should be as short as possible, ideally containing just the product keyword.
产品描述优化/Product Description Optimization
根据Backlinko的研究，描述字数越多，谷歌越能理解产品卖点。
According to Backlinko research, more descriptive content helps Google understand product USPs better.
看看亚马逊的产品页面作为参考：详细描述产品特点非常重要。
Look at Amazon product pages as reference: detailed product descriptions are crucial.
评价的重要性/Importance of Reviews
评价能在谷歌搜索界面体现重要的Rich Snippet信息，使你的链接更加突出。
Reviews can display important Rich Snippet information on Google, making your listing stand out.
推荐使用Shopify官方评价app或付费app如Judge.me/Loox。
Recommend using Shopify's official review app or paid apps like Judge.me/Loox.
了解更多/Learn More
如果你对独立站SEO、Shopify SEO、谷歌SEO感兴趣，可以关注我的博客Alexyseo.com
If you're interested in independent site SEO, Shopify SEO, Google SEO, visit my blog at Alexyseo.com
