厦门外贸网站Google优化与湖南谷歌竞价推广公司外贸推广平台指南
了解海外市场格局 | Understanding the Overseas Market Landscape
根据最新数据显示，海外客户来源主要分为三大渠道：
According to the latest data, overseas customers mainly come from three channels:
- 搜索引擎占比63% (Google, Bing, Yahoo, Yandex) | Search engines account for 63% (Google, Bing, Yahoo, Yandex)
- B2B平台占比28% (阿里巴巴、中国制造等) | B2B platforms account for 28% (Alibaba, Made-in-China, etc.)
- 行业展会占比9% | Industry exhibitions account for 9%
重要提示：值得注意的是，B2B平台60%的流量实际上也来自搜索引擎，且平台费用较高，不建议新手直接投入。
Important Note: It's worth noting that 60% of B2B platform traffic actually comes from search engines, and platform costs are relatively high, so it's not recommended for beginners to invest directly.
Google推广双管齐下 | Two-pronged Approach to Google Promotion
对于外贸企业，我们建议从Google推广开始：
For foreign trade companies, we recommend starting with Google promotion:
- Google竞价(Google Ads) - 付费推广，见效快 | Google Bidding (Google Ads) - Paid promotion, fast results
- SEO优化 - 免费但见效慢，需要专业技术 | SEO Optimization - Free but slow results, requires professional skills
最佳实践：将竞价推广与SEO优化相结合，既能获得短期流量，又能建立长期稳定的排名。
Best Practice: Combining bidding promotion with SEO optimization can both obtain short-term traffic and establish long-term stable rankings.
社交媒体不容忽视 | Social Media Cannot Be Ignored
国外社交媒体是必不可少的推广渠道：
Foreign social media is an essential promotion channel:
- Facebook - 全球最大社交平台 | Facebook - The world's largest social platform
- Twitter - 实时信息传播 | Twitter - Real-time information dissemination
- LinkedIn - 专业商务社交 | LinkedIn - Professional business networking
- YouTube - 视频营销首选 | YouTube - First choice for video marketing
关键要素：一个专业、大气的企业官网是海外推广的基础，建议投入足够资源建设。
Key Element: A professional and impressive corporate website is the foundation of overseas promotion, and it is recommended to invest sufficient resources in its construction.
总结：通过搜索引擎推广(Google竞价+SEO)+社交媒体营销+专业官网建设，形成全方位的外贸网络推广体系。
Summary: Through search engine promotion (Google bidding + SEO) + social media marketing + professional website construction, form a comprehensive foreign trade network promotion system.