运营最久的外贸网站Google优化服务商 | 跨境电商借消博会打造品牌入华快车道
封面新闻记者 欧阳宏宇 | By Ouyang Hongyu, Cover News
第二届中国国际消费品博览会（消博会）的举办，不仅成为消费复苏的助推器，更为国际品牌进入中国市场提供了重要窗口。The 2nd China International Consumer Products Expo (Hainan Expo) has become not only an engine for consumption recovery, but also a crucial window for international brands entering the Chinese market.
7月27日，天猫国际、京东国际等跨境电商平台，以及中免集团、海旅免税等免税企业携众多国际品牌亮相消博会。On July 27, cross-border e-commerce platforms including Tmall Global and JD Worldwide, along with duty-free giants like China Duty Free Group and Hainan Tourism Duty Free, showcased numerous international brands at the expo.
天猫国际发布"超新星"计划，计划3年孵化1000个成交破千万的海外新锐品牌。Tmall Global launched its "Supernova" program, aiming to incubate 1,000 overseas emerging brands with annual sales exceeding 10 million yuan within three years.
京东国际则与多家免税企业升级合作，打造全球免税供应链体系。JD Worldwide enhanced cooperation with duty-free enterprises to build a global duty-free supply chain system.
本届消博会国际展区占比达80%，吸引1600多家国外企业和品牌参展，RCEP成员国参展面积较首届增长近20%。International exhibitors accounted for 80% of this year's expo, attracting over 1,600 foreign companies and brands, with RCEP member countries' exhibition area increasing by nearly 20% compared to the first edition.
"跨境电商平台正借助消博会的窗口效应，为海外品牌搭建入华'快车道'。"天猫国际商家运营总监严恒力表示。"Cross-border e-commerce platforms are leveraging the expo's window effect to build a 'fast track' for overseas brands entering China," said Yan Hengli, Tmall Global's merchant operations director.
商务部研究院专家张建平指出，消博会不仅满足当前消费需求，更将促进中长期国际贸易和投资合作。Zhang Jianping from MOFCOM's research academy noted that the expo not only meets current consumption needs but will also facilitate mid-to-long term international trade and investment cooperation.
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