如何打造高转化率的SEM推广账户？15个电商实战技巧（上）

如何打造高转化率的SEM推广账户？15个电商实战技巧（上）

How to Create High-Converting SEM Accounts? 15 Practical E-commerce Tips (Part 1)

随着消费者行为逐渐转变，互联网已经成为卖家争夺消费者注意力以及产生购买行为的新舞台。并且，随着网上购物领域的激烈竞争，卖家必须多走一步，才能超越对手，以获得更多的订单。

With the shift in consumer behavior, the internet has become the new battleground for sellers to capture attention and drive purchases. In this competitive e-commerce landscape, sellers need to go the extra mile to outperform competitors and secure more orders.

1. 用HTTPS保护网站/Secure Your Site with HTTPS

现在的消费者受到品牌的影响较大，当人们在网上购物时遇到不熟悉的品牌时，要下单之前都会有迟疑跟考虑。

Today's consumers are heavily influenced by brands. When encountering unfamiliar brands during online shopping, hesitation and consideration are common before placing orders.

2. 以价值主张为中心/Center Your Value Proposition

正确的价值主张会提高买家对一整个品牌或者产品的好感度，如果你的商店正巧售卖跟其他店铺同样的产品，买家会选择在你这边下单购买，而不是从竞争对手那里购买。

A compelling value proposition enhances buyer preference for your brand or products. Even when selling identical products as competitors, buyers will choose to purchase from you.

3. 测试网站速度/Test Website Speed

没有人喜欢一个缓慢的网站。在理想情况下，网站加载速度应保持在2秒以内。一旦超过2秒，买家会退出该网站。

No one likes a slow website. Ideally, page load time should be under 2 seconds. Beyond this threshold, buyers will abandon the site.

4. 提高产品的权重/Enhance Product Visibility

在优化电子商务网站的过程中，卖家往往过于关注美学，而忽略了建立电子商务商店的主要目的——让人们买东西。

When optimizing e-commerce sites, sellers often focus too much on aesthetics while neglecting the primary purpose - driving purchases.

5. 突出畅销产品/Highlight Best-Sellers

受欢迎的产品已经证明了它们的吸引力，已经是受到顾客的喜欢。如果是这样的话，卖家就可以在电商网站的主页上展示最畅销的产品，从而提高其销量。

Popular products have proven their appeal. Displaying best-sellers on your homepage can significantly boost sales.

6. 提供详实的产品描述/Provide Detailed Product Descriptions

产品信息对于买家做出明智的购买决定是至关重要的。不能仅凭产品的名称来销售产品。

Product information is crucial for informed purchase decisions. You can't sell products by name alone.

7. 展示高质量的产品图片/Showcase High-Quality Product Images

与实体店的访客不同，网上购物者无法触摸和感受他们想要购买的物品，这是阻碍消费者进行购买的一个原因。

Unlike physical store visitors, online shoppers can't touch products, which creates a purchase barrier.

这一篇文章主要介绍了七个电子商务的操作技巧，如果你觉得这些提示很有帮助，可以点击下方关注Choco up，锁定下一篇文章会细说另八个提示以供参考！

This article covered 7 e-commerce optimization tips. Stay tuned for Part 2 where we'll reveal 8 more actionable strategies!