为什么国际供应链公司应该选择TikTok短视频带货?
TikTok在全球市场的统治地位
TikTok's Dominance in Global Market
TikTok连续两年蝉联全球移动应用下载榜冠军,全球下载量突破35亿+,月活用户接近16亿。今年第一季度平均每月用户的使用时长达到23.6小时,首次超越YouTube的23.2小时。
TikTok has topped the global mobile app download charts for two consecutive years, with total downloads exceeding 3.5 billion and monthly active users approaching 1.6 billion. In Q1 this year, average monthly user time reached 23.6 hours, surpassing YouTube's 23.2 hours for the first time.
强大的营销转化能力
Powerful Marketing Conversion Capability
#TikTokMadeMeBuyIt话题标签阅读量已高达200+亿次。官方数据显示,67%的用户表示TikTok激发了他们购物的灵感,即使他们原本没有打算购物。
The hashtag #TikTokMadeMeBuyIt has garnered over 20 billion views. Official data shows 67% of users report TikTok inspires their shopping decisions, even when they didn't plan to shop.
低门槛的入局机会
Low Entry Barriers
与国内抖音不同,海外TikTok电商仍处于红利期。TikTok支持多语言自动字幕功能,新手无需担心语言障碍。个人账号可通过精选联盟轻松带货,享受分佣模式。
Unlike Douyin in China, overseas TikTok e-commerce is still in its growth phase. TikTok supports multilingual auto-captioning, eliminating language barriers for beginners. Individual accounts can easily sell products through the affiliate program.
可复制的爆款模式
Replicable Viral Models
短视频能突出产品核心卖点,通过实操展示和场景化内容直击用户痛点。爆款视频的拍摄角度和手法可以轻松模仿,制作简单但效果显著。
Short videos effectively highlight product USPs through demonstrations and scenario-based content. Viral video techniques can be easily replicated with simple production but remarkable results.
国际供应链公司的优势
Advantages for Supply Chain Companies
拥有30亿+用户流量的TikTok平台,结合供应链公司在产品、物流方面的专业优势,可以打造高效的跨境销售闭环。现在入局正值流量红利期,是拓展海外市场的绝佳时机。
With 3 billion+ user traffic, TikTok combined with supply chain companies' expertise in products and logistics can create efficient cross-border sales. Now is the perfect time to enter during the traffic dividend period.
