优惠券系统架构与功能解析:从入门到精通
一、优惠券架构图 | Coupon Architecture Diagram
1. 前端应用 | Front-end Applications
此优惠券架构可以支撑公司对优惠券的管理、运营需求。
This coupon architecture can support companies' management and operational needs for coupons.
1)场景 | Scenarios
线上:用户可以通过app、小程序领取、使用优惠券。
Online: Users can claim and use coupons through apps and mini-programs.
线下:用户可以通过线下门店零售系统使用优惠券;也可以通过扫描二维码领取优惠券。
Offline: Users can use coupons through physical store POS systems or claim them by scanning QR codes.
2)活动 | Campaigns
注册送券:用户首次注册系统时赠送优惠券。
Registration Coupons: New users receive coupons upon first registration.
消费送券:用户消费满一定额度时系统自动赠送优惠券。
Purchase Coupons: System automatically issues coupons when users reach certain spending thresholds.
3)优惠券类型 | Coupon Types
满减券:消费满指定金额可减免。
Discount Coupons: Deduct fixed amount when reaching specified purchase amount.
折扣券:对结算产品进行打折。
Percentage Coupons: Apply percentage discount to eligible items.
2. 生命流程 | Lifecycle
优惠券整个活动的生命周期管理:
Complete lifecycle management of coupon campaigns:
1) 申请费用 | Budget Application
2) 创建优惠券 | Coupon Creation
3) 发放/领取 | Distribution/Claiming
4) 核销 | Redemption
5) 核算 | Settlement
6) 效果分析 | Performance Analysis
二、优惠券管理 | Coupon Management
1. OpenAPI:为前台业务系统提供接口支持
OpenAPI: Provides interface support for front-end systems
2. 优惠券模板:系统核心功能
Coupon Templates: Core system functionality
三、基础系统 | Supporting Systems
为实现优惠券功能需要集成的企业系统:
Enterprise systems required for coupon functionality:
• 资源系统 | Resource Management System
• 订单系统 | Order Management System
• 商品系统 | Product Management System
• OA系统 | Office Automation System
• CRM系统 | Customer Relationship Management
• 营销系统 | Marketing System
• 风控系统 | Risk Control System
四、优惠券功能清单 | Feature List
具体原型设计将在后续文章中详细讲解。
Detailed prototype design will be explained in follow-up articles.
