谷歌搜索引擎做外贸掌握的知识干货 - 必须选择的专员

高评价外贸网站Google优化费用解析：为什么要选择谷歌推广渠道？

谷歌搜索广告业务的新动态

Latest Developments in Google Search Advertising

据外媒报道，谷歌近期正在试行一项实验性计划，考虑在 Google Play 搜索中添加广告。当应用开发者购买 Google Play 中的广告位后，消费者在搜索该类型应用时，便会看到关联性广告。

According to foreign media reports, Google is currently testing an experimental program to consider adding ads to Google Play search. When app developers purchase ad space in Google Play, consumers will see relevant ads when searching for that type of application.

谷歌在官方博客中称，这样做是为了协助应用开发商更好地进行推广。早前，就有科技媒体评论称，如果谷歌在移动广告领域继续因循守旧，2015 年对其而言将是极其艰难的一年。

Google stated in its official blog that this is done to help app developers better promote their products. Earlier, some tech media commented that if Google continues to be conservative in the mobile advertising field, 2015 will be an extremely difficult year for it.

移动广告领域的战略调整

Strategic Adjustments in Mobile Advertising

信智资本（Ironfire Capital）创始人埃里克·杰克逊（Eric Jackson）也曾就此表示："从桌面端向移动端的过渡是一个'长期变化'的过程。Facebook 通过其用户新闻流将广告植入 Facebook 应用中的'App 安装广告'功能，使其成功进入移动广告领域。"

Eric Jackson, founder of Ironfire Capital, also stated: "The transition from desktop to mobile is a 'long-term change' process. Facebook successfully entered the mobile advertising field by embedding ads in its user news feed through the 'App Install Ads' feature in the Facebook app."

显然，在 Google Play 搜索中添加广告是谷歌在 2015 年进行的一些新尝试。此外，2014 年底，Google Play 在上海举办了一场面向开发者的 Google Play Playtime，这也是谷歌在内地举办的首场官方活动，或许意味着 Google Play 真的要来了。

Clearly, adding ads to Google Play search is one of Google's new attempts in 2015. In addition, at the end of 2014, Google Play held a Google Play Playtime event for developers in Shanghai, which was also Google's first official event in mainland China, perhaps indicating that Google Play is really coming.

中国市场的机遇与挑战

Opportunities and Challenges in the Chinese Market

AppAnnie 中国区总监戴彬曾表示："Google Play 应用商店的营收有 90%来自游戏。对于快速发展的国内手机游戏行业来说，这是一个不容错过的机会。"但截至目前，Google Play 仅针对吸引开发者采取了一些措施，至于国内用户何时能真正使用，仍有待观察。

Dai Bin, director of AppAnnie China, once said: "90% of Google Play's revenue comes from games. For the rapidly developing domestic mobile game industry, this is an opportunity not to be missed." However, so far, Google Play has only taken some measures to attract developers, and it remains to be seen when domestic users will actually be able to use it.