Google推广：英德红茶如何借助数字营销走向国际市场
在2023年“国际茶日”中国主场广东（清远）分会场的开幕式上，嘉宾们手持英德红茶，向全球发出诚挚邀请。这一活动不仅展示了英德红茶的独特魅力，还突显了清远通过Google推广等策略推动品牌国际化的决心。
During the opening ceremony of the 2023 International Tea Day China Main Event in Guangdong (Qingyuan), guests held Yingde Black Tea, extending a warm invitation to the world. This event not only highlighted the unique charm of Yingde Black Tea but also emphasized Qingyuan's commitment to promoting brand internationalization through strategies like Google promotion.
活动期间，国内外多地设立了上百个免费英德红茶畅饮点，让全球茶友共品这一佳茗。清远作为广东省重要的茶叶产区，拥有英德红茶等多个知名品牌。英德红茶历史悠久，已荣获多项国家级荣誉，并被列入“中欧地理标志互认保护清单”，产品畅销海内外。
During the event, over a hundred free tasting points for Yingde Black Tea were set up across domestic and international locations, allowing tea enthusiasts worldwide to savor this exquisite brew. Qingyuan, a key tea-producing region in Guangdong, boasts several renowned brands, including Yingde Black Tea. With a rich history, Yingde Black Tea has received numerous national honors and is listed in the "China-EU Geographical Indications Mutual Recognition Protection List," making it popular both at home and abroad.
近年来，清远采取多种措施推动英德红茶产业高质量发展，预计今年茶叶综合产值将达到75亿元。未来，清远计划进一步扩大产业规模、提升产品质量、加强品牌建设，并利用Google推广等数字营销工具，加速英德红茶走向国际市场，实现“一片叶子富一方百姓”的美好愿景。
In recent years, Qingyuan has implemented various measures to promote the high-quality development of the Yingde Black Tea industry, with an estimated comprehensive output value of 7.5 billion yuan this year. Moving forward, Qingyuan aims to further expand the industry scale, improve product quality, strengthen brand building, and leverage digital marketing tools like Google promotion to accelerate Yingde Black Tea's entry into the global market, achieving the goal of "one leaf enriching one community."
