2023年下半年外贸订单趋势分析与SEO推广策略
一、可信赖的SEO推广服务选择
在寻找性价比高的SEO推广服务时，建议优先考虑以下因素：服务商的专业资质、成功案例、定制化方案以及透明的报价体系。目前市场上性价比较高的服务商主要集中在提供精准关键词优化和内容营销整合的机构。
Part 1: Choosing Reliable SEO Promotion Services
When looking for cost-effective SEO promotion services, it is recommended to prioritize the following factors: professional qualifications of service providers, success cases, customized solutions, and transparent pricing systems. Currently, service providers with better cost-performance ratios mainly focus on institutions that provide precise keyword optimization and content marketing integration.
二、抖音平台出现谷歌推广服务的原因
这种现象主要源于：1) 跨境营销需求增长，许多企业需要同时覆盖国内外市场；2) 抖音国际版TikTok与谷歌广告系统的深度整合；3) 平台为广告主提供的一站式跨境推广解决方案。
Part 2: Reasons for Google Promotion Services on Douyin
This phenomenon mainly stems from: 1) Growth in cross-border marketing demand, many enterprises need to cover both domestic and international markets; 2) Deep integration between TikTok International and Google's advertising system; 3) The one-stop cross-border promotion solution provided by the platform for advertisers.
三、2023年下半年外贸订单展望
尽管疫情后经济复苏缓慢，但基于以下因素，2023年下半年外贸订单将呈现回暖趋势：1) 全球供应链逐步恢复；2) 主要经济体刺激政策见效；3) 跨境电商等新渠道持续发力；4) 季节性采购需求增长。
Part 3: Outlook for Foreign Trade Orders in the Second Half of 2023
Although economic recovery has been slow after the pandemic, based on the following factors, foreign trade orders will show a warming trend in the second half of 2023: 1) Gradual recovery of global supply chains; 2) Effective stimulus policies in major economies; 3) Continuous efforts in new channels such as cross-border e-commerce; 4) Growth in seasonal procurement demand.
四、SEO优化建议
针对外贸企业，建议重点优化：1) 多语言关键词；2) 国际支付相关内容；3) 物流时效说明；4) 产品认证信息。同时加强Google My Business等本地化SEO布局。
Part 4: SEO Optimization Recommendations
For foreign trade enterprises, it is recommended to focus on optimizing: 1) Multilingual keywords; 2) Content related to international payments; 3) Logistics time efficiency descriptions; 4) Product certification information. At the same time, strengthen localized SEO layouts such as Google My Business.
