客户最多的SEM推广话术解析 | 谷歌推广服务哪家强？雨果跨境全球电商平台大会震撼来袭
跨境电商行业正迎来多平台布局的黄金时代。根据雨果跨境趋势报告显示，2024年将有超过78%的卖家计划拓展新市场，其中平台资源对接成为关键突破口。
The cross-border e-commerce industry is ushering in a golden age of multi-platform layout. According to the Hugo Cross-Border Trend Report, over 78% of sellers plan to expand into new markets in 2024, with platform resource对接 becoming a key breakthrough point.
大会核心亮点 | Conference Highlights
亮点一：全球顶级电商平台面对面
2023年TEMU以4.67亿独立访客和140亿美元GMV震惊业界，TikTok Shop美国站更创造"躺赚"神话。本次大会将集结Amazon、TikTok、Ozon等50+平台招商团队。
Highlight 1: Face-to-face with global top e-commerce platforms
In 2023, TEMU amazed the industry with 467 million unique visitors and $14 billion GMV, while TikTok Shop US created a "lying-earn" myth. This conference will gather招商 teams from 50+ platforms including Amazon, TikTok, and Ozon.
亮点二：掘金小众蓝海平台
亚马逊仅占全球电商市场40%份额，Qoo10、OTTO等区域平台正迎来流量红利期，是跨境卖家实现差异化竞争的关键。
Highlight 2: Explore niche blue ocean platforms
Amazon only accounts for 40% of the global e-commerce market. Regional platforms like Qoo10 and OTTO are entering a traffic红利 period, becoming key to cross-border sellers' differentiated competition.
亮点三：2024流量增长新策略
针对日益增长的获客成本，大会特设站外营销专场，邀请Youtube、Meta等平台专家分享AI营销、社交电商等前沿玩法。
Highlight 3: New strategies for traffic growth in 2024
To address rising customer acquisition costs, the conference features an off-site marketing session with experts from Youtube and Meta sharing cutting-edge strategies like AI marketing and social commerce.
SEM推广专家建议：跨境电商广告投放应重点关注长尾关键词优化和本地化广告文案，同时结合平台特性制定差异化投放策略。
SEM expert suggestion: Cross-border advertising should focus on long-tail keyword optimization and localized ad copy, while developing differentiated strategies based on platform characteristics.
本次大会将于2月28-29日在深圳举行，现已开放预约。想获取谷歌广告优化方案或了解各平台最新招商政策的卖家，建议提前锁定参会名额。
The conference will be held in Shenzhen on February 28-29 and is now open for registration. Sellers seeking Google Ads optimization solutions or latest platform招商 policies are advised to secure seats in advance.
