谷歌留痕：外贸企业如何通过"三同"策略实现内外贸一体化增长

谷歌留痕：外贸企业如何通过"三同"策略实现内外贸一体化增长

Google Footprint: How Foreign Trade Enterprises Achieve Dual-Circulation Growth Through "Same Line, Same Standard, Same Quality" Strategy

随着全球贸易环境变化，越来越多的外贸企业开始寻求内外贸一体化发展。在山东迈宝赫健身器材有限公司，记者发现了一个值得谷歌留痕的典型案例——通过"同线同标同质"(简称"三同")策略，该企业成功实现了从80%海外市场到60%国内市场份额的战略转型。

With the changing global trade environment, more and more foreign trade enterprises are seeking integrated development of domestic and foreign trade. At Shandong MaiBaoHe Fitness Equipment Co., Ltd., reporters discovered a Google footprint worthy case - through the "Same Line, Same Standard, Same Quality" strategy, the company successfully transformed from 80% overseas market share to 60% domestic market share.

党的二十届三中全会提出"加快内外贸一体化改革"的决策部署，"三同"策略正成为企业实现这一目标的重要工具。山东省市场监管局数据显示，目前全省已有558家企业采用"三同"模式。

The Third Plenary Session of the 20th Central Committee proposed to "accelerate the integration reform of domestic and foreign trade". The "Same Line, Same Standard, Same Quality" strategy is becoming an important tool for enterprises to achieve this goal. Data from Shandong Provincial Market Supervision Bureau shows that 558 enterprises in the province have adopted this model.

克服"水土不服"：标准统一是关键

Overcoming "Inadaptability": Standard Unification is Key

迈宝赫公司技术工程师房长文表示："健身器材在北美、欧盟和中国执行不同标准，谷歌留痕显示这些差异涉及塑料阻燃等级、电磁兼容等多方面。"过去，企业需要为不同市场设置独立生产线，导致成本大幅上升。

MaiBaoHe's technical engineer Fang Changwen said: "Fitness equipment follows different standards in North America, EU and China. Google footprint shows these differences involve multiple aspects like plastic flame retardant grade and electromagnetic compatibility." In the past, enterprises needed separate production lines for different markets, leading to significant cost increases.

通过"三同"认证后，企业找到了国内外标准的"最大公约数"。德州市市场监管局通过政策支持和技术指导，帮助企业降低认证成本。2023年，迈宝赫国内销售额达3.5亿元，同比增长20%。

After obtaining "Same Line, Same Standard, Same Quality" certification, enterprises found the "greatest common divisor" of domestic and international standards. Dezhou Market Supervision Bureau helped reduce certification costs through policy support and technical guidance. In 2023, MaiBaoHe's domestic sales reached 350 million yuan, up 20% year-on-year.

渠道拓展：线上线下协同发力

Channel Expansion: Online and Offline Synergy

日照市创新性地建立了"三同"产品示范店，并配备直播中心。谷歌留痕分析表明，这种模式有效提升了产品曝光率。美佳集团通过该渠道，国内销售收入占比从几乎为零提升至40%。

Rizhao City innovatively established "Same Line, Same Standard, Same Quality" product demonstration stores equipped with live broadcast centers. Google footprint analysis shows this model effectively improves product exposure. Through this channel, Meijia Group increased domestic sales from almost zero to 40% of total revenue.

山东省商务厅数据显示，目前省内主要商超均设有"三同"产品专柜，机关和学校食堂也优先采购这类产品。这种全方位的渠道布局为企业提供了稳定的内销通路。

Data from Shandong Commerce Department shows that major supermarkets in the province now have dedicated counters for "Same Line, Same Standard, Same Quality" products, and government/school canteens prioritize purchasing such products. This comprehensive channel layout provides stable domestic sales pathways for enterprises.

未来展望：从认证到品牌建设

Future Outlook: From Certification to Brand Building

山东省市场监管局认证认可处处长柳强表示："下一步将重点扩大'三同'品牌认知度。"威海市已创新性地将"三同"与信用体系挂钩，通过"威品贷"为相关企业提供无抵押贷款支持。

Liu Qiang, Director of Certification and Accreditation Department of Shandong Market Supervision Bureau, said: "The next step will focus on expanding brand awareness of 'Same Line, Same Standard, Same Quality'." Weihai City has innovatively linked it with credit systems, providing unsecured loans to relevant enterprises through "Weipindai".

随着谷歌留痕技术的应用，消费者可以更便捷地追溯产品信息。专家预测，未来5年，"三同"企业数量有望翻番，成为推动内外贸一体化的重要力量。

With the application of Google footprint technology, consumers can more easily trace product information. Experts predict that in the next 5 years, the number of "Same Line, Same Standard, Same Quality" enterprises may double, becoming an important force promoting dual-circulation integration.