2022海外零售市场7大趋势：社交电商崛起与杂货配送新常态
图/图虫创意 | Image Credit: Tuchong Creative
近两年来，零售电商领域产生了不一般的趋势：社交平台商务化、火热的网红营销方案以及AR技术带来购物体验的进步等，无一不在昭示着各大商家在疫情常态化下，对于争夺市场份额势在必得的野心。
In the past two years, the retail e-commerce sector has witnessed extraordinary trends: the commercialization of social platforms, popular influencer marketing strategies, and advancements in AR technology for shopping experiences - all signaling merchants' determination to capture market share in the post-pandemic era.
趋势一：社交型商务崛起 | Trend 1: The Rise of Social Commerce
社交型商务正在如火如荼地普及中——2020年，TikTok牵手Shopify进行合作、扩张中的Snapchat品牌原生商店，以及Facebook引入在线商铺。到2021年底，美国社交商务销售额预计将增长35%，超过360亿美元。
Social commerce is gaining tremendous momentum - in 2020, TikTok partnered with Shopify, Snapchat expanded its native brand stores, and Facebook introduced online shops. By the end of 2021, U.S. social commerce sales are projected to grow 35%, exceeding $36 billion.
趋势二：网红营销新方式 | Trend 2: New Approaches to Influencer Marketing
消费者更愿意信任展示真实自我的品牌，精明的用户一眼就能发现包装过度的广告营销。在与有影响力的人的合作关系中，不重视真实性的品牌，可能会在明年与高参与度和高投资回报率的项目含泪错过。
Consumers increasingly prefer brands that show authenticity. Savvy users can easily spot over-packaged advertising. Brands that don't prioritize authenticity in influencer partnerships may miss out on high-engagement, high-ROI opportunities next year.
趋势三：在线商店的实体业务 | Trend 3: Physical Stores from Online Brands
Bonobos、Glossier、Casper和Warby Parker等许多DTC原生数字品牌都是从网上起步的，但在过去几年里，它们都陆续推出并扩大了实体业务。
Many DTC native digital brands like Bonobos, Glossier, Casper and Warby Parker started online but have been expanding physical operations in recent years.
趋势四：亚马逊品牌认证 | Trend 4: Amazon Brand Certification
亚马逊推出了比以往更多的工具，让品牌在亚马逊上建立独特的品牌身份，包括品牌视频、品牌定制形象、品牌故事（A+内容）、亚马逊帖子和亚马逊OTT。
Amazon has introduced more tools than ever to help brands establish unique identities on its platform, including brand videos, customized brand images, brand stories (A+ content), Amazon Posts, and Amazon OTT.
趋势五：价值观驱动型品牌 | Trend 5: The Rise of Value-Driven Brands
71%的消费者更喜欢购买与自己价值观相符的品牌。根据Forrester的购物趋势报告，41%的美国消费者积极寻找那些与社会、环境和政治理想契合自身定位的公司购买产品。
71% of consumers prefer buying from brands that align with their values. According to Forrester's shopping trends report, 41% of U.S. consumers actively seek out companies whose social, environmental and political ideals match their own.
趋势六：极速配送服务 | Trend 6: Same-Day (or Faster) Delivery
虽然当日送达并不是一个新概念了，但随着不断发展完善的物流技术，到2022年，我们很可能会看到当日送达成为常态。
While same-day delivery isn't new, with continuous improvements in logistics technology, we're likely to see it become the norm by 2022.
趋势七：电子商务杂货平台或成新常态 | Trend 7: E-commerce Grocery Platforms Becoming the New Normal
在疫情的帮助下，在截至3月13日的一周内订购食品杂货外卖的美国人中，有超过40%的人在2020年首次尝试了这种做法。更有趣的是，许多消费者表示，他们希望在疫情后保持通过外卖形式购买日常杂货的习惯。
During the pandemic, over 40% of Americans who ordered grocery delivery in the week ending March 13, 2020 were first-time users. More interestingly, many consumers expressed desire to maintain this grocery shopping habit post-pandemic.
SEO优化提示： 本文通过结构化标题、趋势关键词布局和双语对照内容，有效提升国际SEO表现。重点优化了"社交电商"、"网红营销"、"极速配送"等高价值关键词。
SEO Tips: This article enhances international SEO performance through structured headings, strategic keyword placement (social commerce, influencer marketing, fast delivery), and bilingual content.
