第二届广州国际美妆周越秀分会场：国风彩妆与千年商都的完美融合
12月18日，第二届"广州国际美妆周"越秀分会场将在北京路广百南门广场盛大开幕。本次活动以"越古韵芳华，秀国风彩妆"为主题，深度挖掘北京路"千年古道"的文化底蕴，推动东方美学与现代美妆的完美融合。
On December 18th, the 2nd "Guangzhou International Beauty Week" Yuexiu sub-venue will grandly open at the South Gate Plaza of Grandbuy Department Store on Beijing Road. The event, themed "Yue Ancient Charm, Show Chinese Style Makeup", deeply explores the cultural heritage of Beijing Road's "Millennium Ancient Path" and promotes the perfect integration of Oriental aesthetics with modern cosmetics.
◆ 四大精彩活动亮点 ◆
◆ Four Major Event Highlights ◆
1. 启动仪式：国风美妆发型秀
以"东方新韵·阳光绮梦"为主题的发型表演秀，向观众展示美、表达美、传递美。
1. Opening Ceremony: Chinese Style Makeup Hair Show
A hair show themed "Oriental New Rhyme·Sunshine Dream" will showcase beauty to the audience.
2. 新品发布：品牌美妆路演
多个知名品牌将携新品亮相，满足美妆消费者的"尝鲜"需求。
2. New Product Launch: Brand Makeup Roadshow
Several well-known brands will debut new products to meet consumers' demand for "trying new things".
3. 互动体验：城市漫游打卡
现场提供专业皮肤检测、彩妆化妆补妆、儿童脸部彩绘等服务，还可参与"美妆+文旅"文创集章活动。
3. Interactive Experience: City Roaming Check-in
On-site services include professional skin testing, makeup touch-ups, children's face painting, and participation in "makeup + cultural tourism" stamp collection activities.
4. 多元购物：线上线下促销
联合北京路商圈和线上平台开展系列促销活动，让消费者以实惠价格购买心仪产品。
4. Diverse Shopping: Online and Offline Promotions
Joint promotions with Beijing Road business district and online platforms allow consumers to purchase desired products at affordable prices.
◆ 越秀区美妆产业优势 ◆
◆ Advantages of Yuexiu District's Cosmetics Industry ◆
越秀区作为广州建设国际消费中心城市的核心区，拥有超过4万家化妆品经营业户。1987年，全国首家Dior专柜在越秀区广州友谊商店设立，开启了国际化妆品进驻中国市场的序幕。
As the core area of Guangzhou's international consumption center city construction, Yuexiu District has more than 40,000 cosmetics businesses. In 1987, China's first Dior counter was established in Guangzhou Friendship Store in Yuexiu District, marking the beginning of international cosmetics entering the Chinese market.
北京路是世界优秀旅游目的地，2024年国庆7天总客流量达370.6万人次，营业额8.9亿元。广百百货拥有超50个国内外一线化妆品牌，是华南地区化妆品销售的龙头企业。
Beijing Road is a world-class tourist destination, with total passenger flow reaching 3.706 million and turnover of 890 million yuan during the 7-day National Day holiday in 2024. Grandbuy Department Store has more than 50 first-tier cosmetics brands at home and abroad, making it a leading enterprise in cosmetics sales in South China.
广州美博城年线下交易额达151亿元，产品远销俄罗斯、肯尼亚等国家，已成为全国首个美妆行业市场采购试点，为化妆品企业拓展海外市场提供便利。
Guangzhou Beauty Expo City has an annual offline transaction volume of 15.1 billion yuan, with products exported to Russia, Kenya and other countries. It has become the first market procurement pilot in China's beauty industry, facilitating cosmetics companies to expand overseas markets.
越秀区将持续发力"美丽经济"，构建"商圈、展会、电商、出口"四位一体的化妆品消费体系，打造国际化妆品消费中心。
Yuexiu District will continue to focus on the "beauty economy", building a "business district, exhibition, e-commerce, export" four-in-one cosmetics consumption system to create an international cosmetics consumption center.
