中国玩具出口持续增长：RCEP市场与消费升级成关键动力
中国玩具出口持续增长：RCEP市场与消费升级成关键动力
China's Toy Exports Continue to Grow: RCEP Market and Consumption Upgrade as Key Drivers
【消费日报】讯 - 中国玩具和婴童用品协会最新发布的《2023中国玩具和婴童用品行业发展白皮书》显示，2022年中国玩具出口保持稳健增长态势，同时国内消费市场呈现明显的升级趋势。
According to Consumer Daily - The latest "2023 China Toy and Juvenile Products Industry Development White Paper" released by the China Toy and Juvenile Products Association shows that China's toy exports maintained steady growth in 2022, while the domestic consumer market showed obvious upgrading trends.
出口数据亮点：
Export Highlights:
- 2022年玩具出口额达483.6亿美元，同比增长5.6%
- Toy exports reached $48.36 billion in 2022, up 5.6% year-on-year
- 儿童推车出口增长显著，对RCEP成员国出口激增37.2%
- Notable growth in stroller exports, with 37.2% surge to RCEP countries
- 美国仍是最大出口市场，出口额增长12%
- The US remains the largest export market, with exports up 12%
国内市场表现：
Domestic Market Performance:
- 玩具零售总额883.1亿元，同比增长3.3%
- Toy retail sales totaled 88.31 billion yuan, up 3.3% year-on-year
- 儿童推车零售额147.8亿元，增长1.9%
- Stroller retail sales reached 14.78 billion yuan, up 1.9%
- 消费升级推动高客单价产品销售
- Consumption upgrade driving sales of higher-priced products
白皮书特别指出，消费者购买行为发生显著变化：
The white paper specifically notes significant changes in consumer purchasing behavior:
- 教育性成为玩具购买首要考虑因素
- Educational value becomes primary consideration for toy purchases
- 舒适性是儿童推车选购的关键指标
- Comfort is the key indicator for stroller selection
- 儿童安全座椅更看重功能性与舒适性
- Functionality and comfort are prioritized for child safety seats
行业专家分析，中国玩具产业的持续增长主要得益于：
Industry experts analyze that the sustained growth of China's toy industry is mainly due to:
- RCEP协议带来的区域贸易便利化
- Trade facilitation brought by the RCEP agreement
- 中国制造的质量提升和品牌建设
- Quality improvement and brand building of Chinese manufacturing
- 全球市场对益智教育类玩具需求增长
- Growing global demand for educational toys
- 跨境电商渠道的快速发展
- Rapid development of cross-border e-commerce channels
本届中国儿童产业发展大会以"预见2023 聚势致远"为主题，汇集了玩具、婴童用品、学前教育等领域的众多企业和专家，共同探讨行业发展趋势。
With the theme "Foresee 2023: Gathering Momentum for Long-term Development", this China Children's Industry Development Conference brought together numerous enterprises and experts in toys, juvenile products, preschool education and other fields to discuss industry development trends.
