泰国电商必看：谷歌推广是竞价排名吗？站外推广全攻略
泰国电商必看：谷歌推广是竞价排名吗？站外推广全攻略
Ultimate Guide for Thai E-commerce: Is Google Ads Just PPC? Complete Off-site Promotion Strategies
作为跨境电商卖家，获取流量是业务增长的关键。今天我们将深入分析速卖通平台的流量获取渠道，特别是站外推广这一低成本高回报的引流方式。
For cross-border e-commerce sellers, traffic acquisition is key to business growth. Today we'll analyze AliExpress traffic channels in depth, especially focusing on cost-effective off-site promotion methods.
一、站内推广渠道 (On-site Promotion Channels)
1. On-site Promotion Channels
1. 联盟营销 (Affiliate Marketing)
通过平台内置的联盟系统，让推广者为你的产品带来流量并获取佣金。
Affiliate Marketing
Utilize the built-in affiliate system to have promoters drive traffic to your products for commission.
2. 星合计划 (Xinghe Program - Facebook/Google Ads)
速卖通专为商家设计的站外广告平台，整合了阿里与国际互联网巨头的资源：
Xinghe Program (Facebook/Google Ads)
AliExpress's specialized off-site ad platform integrating Alibaba and global internet giants' resources:
- 精准投放：利用AliExpress的千人千面算法
- Precise targeting: Using AI-powered recommendation algorithm
- 价格优势：无代理费，阶梯返点
- Cost-effective: No agency fees with tiered rebates
- 数据追踪：完整链路效果分析
- Data tracking: Complete conversion analysis
二、站外推广渠道 (Off-site Promotion Channels)
2. Off-site Promotion Channels
1. 论坛/折扣网站 (Forums/Deal Sites)
如4pda.ru、Groupon等，适合发布促销信息。
Forums/Deal Sites
Platforms like 4pda.ru and Groupon are ideal for promotional posts.
2. 社交媒体 (Social Media)
Social Media
- Instagram：视觉营销为主，善用标签和赠品活动
- Instagram: Focus on visual marketing with hashtags and giveaways
- Facebook：加入相关群组，开展赠品裂变活动
- Facebook: Join relevant groups for giveaway campaigns
- VK：俄罗斯市场首选，适合代理品牌推广
- VK: Top choice for Russian market, ideal for brand agents
三、实用分析工具 (Useful Analytics Tools)
3. Useful Analytics Tools
- 关键词分析：Keyword everywhere
- Keyword research: Keyword everywhere
- 网红分析：Noxinfluencer
- Influencer analytics: Noxinfluencer
- 标签分析：Tags for youtube
- Tag analysis: Tags for youtube
总结：谷歌推广确实包含竞价排名(PPC)，但站外推广远不止于此。通过多渠道组合策略，跨境电商卖家可以有效降低获客成本，实现业务增长。
Conclusion: Google Ads does include PPC, but off-site promotion goes far beyond that. Through multi-channel strategies, cross-border sellers can effectively reduce customer acquisition costs and achieve business growth.
