B2B企业如何通过谷歌竞价广告获取海外客户 | Google Ads策略指南

B2B企业如何通过谷歌竞价广告获取海外客户 | Google Ads策略指南

How B2B Companies Can Acquire Overseas Customers Through Google Ads | Strategic Guide

对于B2B企业而言，谷歌竞价广告(Google Ads)是最有效的海外获客渠道之一。 本文将详细介绍如何通过Google搜索广告快速获取高质量海外询盘，特别适合机械类产品等B2B企业。

For B2B companies, Google Ads is one of the most effective channels for acquiring overseas customers. This article details how to quickly obtain high-quality overseas inquiries through Google search ads, especially suitable for B2B companies like mechanical product manufacturers.

一、谷歌广告类型选择 | Google Ad Types Selection

搜索广告是B2B企业获取询盘的核心渠道。虽然展示广告、视频广告等也有辅助作用，但建议预算有限的企业优先投放搜索广告。

Search ads are the core channel for B2B companies to obtain inquiries. Although display ads and video ads can also help, companies with limited budgets should prioritize search ads.

二、广告账户结构优化 | Ad Account Structure Optimization

合理的账户结构包含：
1. 广告系列设置（地理位置/语言/预算/出价策略）
2. 广告组设置（关键词/广告文案）

Proper account structure includes:
1. Campaign settings (location/language/budget/bidding strategy)
2. Ad group settings (keywords/ad copy)

三、前期准备工作 | Preparation Work

建议提前准备Excel表格，包含：
• 广告系列名称
• 目标关键词
• 落地页URL
• 广告文案

Prepare an Excel sheet in advance containing:
• Campaign names
• Target keywords
• Landing page URLs
• Ad copies

四、分步创建广告 | Step-by-Step Campaign Creation

5个关键步骤：
1. 新建广告系列
2. 选择广告类型
3. 设置投放网络
4. 选择目标国家
5. 设置预算（建议30-50元起）

5 key steps:
1. Create new campaign
2. Select ad type
3. Set display network
4. Choose target countries
5. Set budget (recommend starting with 30-50 RMB)

五、专业优化建议 | Professional Optimization Tips

B2B企业应重点关注：
• 使用精准长尾关键词
• 突出专业服务优势
• 持续优化广告文案

B2B companies should focus on:
• Using precise long-tail keywords
• Highlighting professional service advantages
• Continuous ad copy optimization

六、专业服务支持 | Professional Services

需要谷歌广告代投服务？
微信: sunseo | QQ: 81427390
10年海外推广经验，助您成功出海！

Need Google Ads management services?
WeChat: sunseo | QQ: 81427390
10 years of overseas marketing experience to help you go global!