性价比最高的推广和SEO外推：谷歌竞价推广新手教程

性价比最高的推广和SEO外推：谷歌竞价推广新手教程

Cost-Effective Promotion and SEO Outreach: Google Ads Beginner's Guide

SEM干货：竞价员必须掌握的实用工具

SEM Essentials: Must-Have Tools for PPC Specialists

作为一个新手竞价员，所要学习的内容有很多，但是下面五个竞价辅助工具则是必须要熟练掌握的。今天我们就给大家分析一下，一定要点亮的五辅助工具使用技能。

As a beginner in PPC advertising, there's a lot to learn. However, these five essential tools are must-have skills for every PPC specialist. Today we'll analyze these five crucial auxiliary tools.

1. 关键词出价估算工具

1. Keyword Bid Estimation Tool

关键词价格估算对新帐户的搭建非常重要。在我们不了解行业出价实况时，这个工具能根据行业平均出价给出合理建议，避免出价过低无展现或出价过高浪费预算。

Keyword bid estimation is crucial for new account setup. When unfamiliar with industry bid ranges, this tool provides reasonable suggestions based on average bids, preventing low bids with no impressions or high bids wasting budget.

2. 关键词规划大师工具

2. Keyword Planner Tool

关键词规划大师有三个主要功能：快速添加关键词、通过搜索筛选合适关键词(显示竞争强度)、查看关键词流量数据帮助投放决策。

The Keyword Planner has three main functions: quick keyword addition, searching/filtering suitable keywords (showing competition level), and viewing keyword traffic data for better decision making.

3. 数据报告整理

3. Data Reporting

关键词报告可查看特定时间段的关键词表现数据(展现量、点击量、消费等)，这些数据是优化出价和创意的重要依据。

Keyword reports show performance data (impressions, clicks, cost etc.) for specific periods, which are crucial for optimizing bids and creatives.

4. 搜索词报告

4. Search Term Report

这个重要报告显示关键词匹配的实际搜索词，可用来调整匹配方式(如添加否定关键词)，也是优化账户策略的核心依据。

This vital report shows actual search terms matching your keywords, useful for adjusting match types (like adding negative keywords) and is fundamental for account strategy optimization.

5. 推广实况查看

5. Ad Preview Tool

实时查看关键词排名的最佳工具，不会产生实际点击或影响质量度，但可能有轻微延迟。

The best tool for real-time keyword position checking, without generating actual clicks or affecting quality score, though with slight possible delays.

百度推广助手使用

Baidu Promotion Assistant

PC端功能强大，支持多账户管理、快速导航、批量编辑等；移动端可查看账户数据、完成支付等操作，是竞价员的重要工具。

The PC version offers powerful features including multi-account management, quick navigation, batch editing etc. The mobile version allows viewing account data, making payments, and is an essential tool for PPC specialists.

以上5个工具是竞价员必备技能，新手更需熟练掌握。更多工具使用技巧我们后续将继续分享。

These 5 tools are essential skills for PPC specialists, especially beginners. We'll continue sharing more tool usage tips in future articles.