10个在印度市场占据主导地位的中国品牌 | 海外营销成功案例
10个在印度市场占据主导地位的中国品牌 | 海外营销成功案例
10 Chinese Brands Dominating the Indian Market | Overseas Marketing Success Stories
凭借庞大的人口基数和完善的制造体系，中国已成为全球电子产品、电气设备、玩具和汽车零部件等产品的主要出口国。近年来，越来越多的中国品牌通过优质产品、合理价格和卓越功能成功打入印度市场。
With its massive population and well-established manufacturing system, China has become a major exporter of various products including electronics, electrical equipment, toys and auto parts worldwide. In recent years, more and more Chinese brands have successfully entered the Indian market with quality products, competitive prices and excellent features.
1. OPPO
从印度板球队赞助商到销售冠军，OPPO已成为印度最畅销的智能手机品牌之一。这家总部位于东莞的公司是步步高电子旗下品牌。
From sponsoring the Indian cricket team to becoming a sales champion, OPPO has become one of India's best-selling smartphone brands. This Dongguan-based company is a subsidiary of BBK Electronics.
2. Vivo
2020年第一季度，Vivo超越三星成为印度第二大手机销售商。通过对IPL等体育赛事的赞助，Vivo在印度获得了极高知名度。
In Q1 2020, Vivo surpassed Samsung to become India's second-largest mobile phone seller. Through sponsorships like IPL, Vivo has gained tremendous popularity in India.
3. Club Factory
这家杭州电商平台凭借价格优势和丰富品类，已拥有印度近4000万用户，成为顶级在线购物门户之一。
This Hangzhou-based e-commerce platform has nearly 40 million Indian users with its price advantages and rich categories, becoming one of the top online shopping portals.
4. 摩托罗拉移动(Motorola Mobility)
2014年被联想收购后，摩托罗拉移动已成为中国品牌，继续在印度市场保持竞争力。
After being acquired by Lenovo in 2014, Motorola Mobility has become a Chinese brand and continues to maintain competitiveness in the Indian market.
5. 海尔(Haier)
这家青岛家电巨头在印度建立了庞大的运营团队和分销网络，市场份额持续增长。
This Qingdao-based home appliance giant has established a huge operational team and distribution network in India with continuously growing market share.
6. UC浏览器(UC Browser)
阿里巴巴旗下的UC浏览器曾占据印度移动浏览器市场50%以上份额，与Chrome不相上下。
Alibaba-owned UC Browser once held over 50% of India's mobile browser market share, competing with Chrome.
7. 华为(Huawei)
华为"荣耀"系列在印度广受欢迎，使其成为全球第二大智能手机制造商。
Huawei's "Honor" series is very popular in India, making it the world's second-largest smartphone manufacturer.
8. TikTok
这款字节跳动旗下的短视频应用在印度拥有超过2亿用户，风靡全球。
This ByteDance-owned short video app has over 200 million users in India and is popular worldwide.
9. 一加(OnePlus)
2019年，一加以33%的市场份额成为印度高端智能手机市场领导者。
In 2019, OnePlus became the leader in India's premium smartphone market with 33% market share.
10. 小米(Xiaomi)
2020年小米以28%的市场份额领跑印度智能手机行业，红米系列尤其受欢迎。
In 2020, Xiaomi led India's smartphone industry with 28% market share, with the Redmi series being particularly popular.
其他热门中国应用包括：Bigo Live、Helo、Vigo Video、SHAREit、Kwai、camScanner、微信和BeautyPlus等。印度还从中国进口大量玩具、汽车零部件和电子设备。
Other popular Chinese apps include: Bigo Live, Helo, Vigo Video, SHAREit, Kwai, camScanner, WeChat and BeautyPlus. India also imports large quantities of toys, auto parts and electronic equipment from China.
