Shopify警告下半年将出现运营亏损 外贸企业需关注谷歌竞价策略调整

Shopify警告下半年将出现运营亏损 外贸企业需关注谷歌竞价策略调整

Shopify Warns of Adjusted Operating Loss in H2 2023, E-commerce Businesses Should Review Google Ads Strategies

路透社7月27日最新消息 - 全球知名电商平台Shopify于周三发布预警，预计2023年下半年将出现调整后的运营亏损。这一预测主要源于该公司与电子商务物流企业Deliverr的整合过程中产生的高额成本和支出增加。

Reuters July 27th report - Leading e-commerce platform Shopify issued a warning on Wednesday that it expects to post an adjusted operating loss in the second half of 2023. This forecast is primarily due to higher costs and increased expenses associated with the integration of e-commerce fulfillment company Deliverr.

对于正在使用Shopify平台开展外贸业务的企业而言，这一消息具有重要启示意义：

For businesses using Shopify for cross-border e-commerce, this announcement carries significant implications:

1. 谷歌竞价推广成本可能上升：随着平台运营成本增加，商家需提前规划更精准的广告投放策略

1. Potential increase in Google Ads costs: With rising platform operational costs, merchants should plan more precise advertising strategies in advance

2. 物流成本优化：Deliverr整合带来的变动可能影响跨境物流方案，建议多渠道布局

2. Logistics cost optimization: Changes from Deliverr integration may impact cross-border shipping solutions, suggesting multi-channel arrangements

3. 现金流管理：外贸企业应预留更多资金缓冲，应对可能的平台服务费调整

3. Cash flow management: Cross-border sellers should maintain additional financial buffers for potential platform fee adjustments

资深SEO专家建议：在当前形势下，外贸企业更应重视自然搜索流量获取，通过优化产品页面SEO、构建高质量外链等方式，降低对付费广告的单一依赖。

SEO expert recommendation: In the current situation, cross-border businesses should place greater emphasis on organic search traffic acquisition by optimizing product page SEO and building high-quality backlinks to reduce sole reliance on paid advertising.