2024年Jumia非洲电商招商大会：运营指南与选品策略全解析
2024年Jumia非洲电商招商大会：运营指南与选品策略全解析
Jumia 2024 Africa E-commerce Conference: Complete Guide to Operations and Product Selection Strategies
Jumia 2024年度线上招商大会将于4月25日盛大举办。作为非洲领先的电商平台，本次大会将深度解读平台战略布局，分析非洲市场热销产品，并为卖家提供全方位的运营支持。
The Jumia 2024 Online Investment Conference will be grandly held on April 25th. As Africa's leading e-commerce platform, this conference will deeply interpret the platform's strategic layout, analyze best-selling products in the African market, and provide sellers with comprehensive operational support.
大会亮点 Highlights
- 集团高层战略解读 - Interpretation of group leadership strategy
- 2024年非洲热销品分析 - 2024 Africa best-selling product analysis
- 直播抽奖活动 - Live broadcast lucky draw
- 运营资料大礼包 - Operation resource package
运营地图解析 Operation Map Analysis
《Jumia 2024非洲电商运营地图》包含9大核心板块：
The "Jumia 2024 Africa E-commerce Operation Map" includes 9 core sections:
- 官方地址 Official address
- 入驻流程 Entry process
- 物流回款 Logistics and payment
- 选品策略 Product selection strategy
- 产品上架 Product listing
- 店铺运营 Store operation
- 爆单技巧 Best-selling techniques
- 热销品类 Hot-selling categories
- 大促日历 Promotion calendar
Q2选品指南 Q2 Product Selection Guide
根据平台数据，非洲消费者最常搜索的品类包括：
According to platform data, the most searched categories by African consumers include:
- 服装箱包 - Apparel and bags
- 数码家电 - Digital appliances
- 男女鞋类 - Men's and women's shoes
手机类目保持稳定热度，智能手表和蓝牙音箱等消费电子产品搜索量持续攀升。
The mobile phone category maintains stable popularity, while searches for consumer electronics like smart watches and Bluetooth speakers continue to rise.
新卖家学习流程 New Seller Learning Process
思维导图分为6大板块：
The mind map is divided into 6 sections:
- 平台政策 Platform policies
- 卖家中心后台 Seller center backend
- 产品管理 Product management
- 订单管理 Order management
- 运营推广 Operation and promotion
- 财务管理 Financial management
特别福利：观看4月25日招商大会直播，即有机会获取完整版运营资料！
Special offer: Watch the investment conference live on April 25th for a chance to get the complete operation resources!