2024无锡谷歌竞价推广峰会：揭秘品牌出海营销新机遇
8月20日，以"智有锋芒，灿赢未来"为主题的2024年度品牌出海营销峰会在济南成功举办。本次会议由山东华智大数据有限公司主办，吸引了1000余名行业专家和企业代表，共同探讨跨境电商新趋势。
August 20 - The 2024 Global Brand Marketing Summit with the theme "Wisdom with Edge, Brilliance Wins the Future" was successfully held in Jinan. Hosted by Shandong Huazhi Big Data Co., Ltd., the event attracted over 1,000 industry experts and business representatives to explore new trends in cross-border e-commerce.
政府支持与企业数字化出海
Government Support and Digital Globalization
济南市商务局总经济师徐运坤在开幕致辞中强调："跨境电商已成为企业实现双循环发展的重要途径。我们将继续培育跨境电商新引擎，助力济南制造走向全球。"
Jinan Municipal Commerce Bureau Chief Economist Xu Yun-kun stated in his opening speech: "Cross-border e-commerce has become a crucial pathway for enterprises to achieve dual-circulation development. We will continue to cultivate new engines for cross-border e-commerce to help Jinan manufacturing go global."
华智大数据的技术创新
Huazhi Big Data's Technological Innovations
山东华智大数据CEO张吉刚发布了全新SaaS系统，该系统整合了：
- 人工智能驱动的市场分析
- 海关数据实时对接
- 智能广告投放优化
Shandong Huazhi Big Data CEO Zhang Ji-gang launched a new SaaS system featuring:
- AI-powered market analysis
- Real-time customs data integration
- Intelligent ad placement optimization
谷歌专家分享数字营销策略
Google Experts Share Digital Marketing Strategies
谷歌大中华区顾问吴珊珊重点介绍了三大核心工具的应用：
- Google Ads智能竞价系统
- SEO优化最新算法
- Analytics数据深度挖掘
Google Greater China consultant Wu Shan-shan highlighted the application of three core tools:
- Google Ads smart bidding system
- Latest SEO optimization algorithms
- In-depth Analytics data mining
本次峰会特别设置了颁奖环节，表彰了在跨境电商领域取得突出成就的企业，包括"华智创新营销奖"和"最佳战略合作伙伴奖"。
The summit featured a special awards ceremony recognizing outstanding achievements in cross-border e-commerce, including the "Huazhi Innovative Marketing Award" and "Best Strategic Partner Award".
随着全球电商市场的持续扩张，2024年将成为品牌出海的关键一年。企业需要把握数字化营销趋势，借助专业服务商的技术支持，才能在激烈的国际竞争中脱颖而出。
With the continuous expansion of the global e-commerce market, 2024 will be a crucial year for brand globalization. Enterprises need to grasp digital marketing trends and leverage professional service providers' technical support to stand out in fierce international competition.
