第二届广州国际美妆周越秀分会场：国风彩妆盛宴即将开启
第二届广州国际美妆周越秀分会场：国风彩妆盛宴即将开启
The 2nd Guangzhou International Beauty Week Yuexiu Sub-venue: A Grand Showcase of Chinese-style Cosmetics
羊城晚报讯 12月10日，记者从活动组委会获悉，第二届"广州国际美妆周"越秀分会场活动将于12月18日在北京路广百南门广场盛大举行。本次活动以"'越'古韵芳华，'秀'国风彩妆"为主题，深度挖掘北京路千年商都文化底蕴，推动东方美学与现代美妆产业融合发展。
According to Yangcheng Evening News, on December 10th, the organizing committee announced that the Yuexiu sub-venue of the 2nd Guangzhou International Beauty Week will be grandly held on December 18th at the South Gate Plaza of Grandbuy Mall on Beijing Road. Themed "'Yue' Ancient Charm, 'Xiu' Chinese-style Cosmetics", the event will deeply explore the thousand-year commercial culture of Beijing Road, promoting the integrated development of oriental aesthetics and modern cosmetics industry.
越秀区：广州美妆产业的核心引擎
Yuexiu District: The Core Engine of Guangzhou's Cosmetics Industry
作为广州建设国际消费中心城市的核心区，越秀区在广州化妆品产业发展史上具有重要地位：
- 集聚超过4万家化妆品经营业户
- 1987年，中国首家Dior专柜落户广州友谊商店
- 北京路商圈国庆7天客流量达370.6万人次，营业额8.9亿元
- 广州美博城年交易额达151亿元，产品远销20多个"一带一路"国家
As the core area of Guangzhou's international consumption center city construction, Yuexiu District plays a vital role in the development of Guangzhou's cosmetics industry:
- Gathering over 40,000 cosmetics businesses
- In 1987, China's first Dior counter opened in Guangzhou Friendship Store
- Beijing Road business district received 3.706 million visitors during National Day holiday with 890 million yuan turnover
- Guangzhou Beauty Expo City achieves annual transaction volume of 15.1 billion yuan, exporting to over 20 Belt and Road countries
产业升级：打造美妆全产业链生态
Industrial Upgrade: Building a Complete Cosmetics Industry Chain Ecosystem
越秀区近年来积极推进化妆品产业高质量发展：
- 外贸创新：美博城成为全国首个美妆行业市场采购试点
- 质量提升：设立化妆品质量基础设施"一站式"服务点
- 产学研融合：依托广东省皮肤病医院等机构搭建研发平台
- 全产业链：集聚2000多家化妆品相关企业
Yuexiu District has been actively promoting high-quality development of the cosmetics industry in recent years:
- Foreign trade innovation: Beauty Expo City became the first cosmetics industry market procurement pilot in China
- Quality improvement: Established "one-stop" service points for cosmetics quality infrastructure
- Industry-academia-research integration: Built R&D platforms relying on institutions like Guangdong Dermatology Hospital
- Complete industry chain: Gathered over 2,000 cosmetics-related enterprises
活动亮点：四大精彩板块不容错过
Event Highlights: Four Must-see Sections
| 活动板块 | 内容介绍 | Section | Description |
|---|---|---|---|
| 启动仪式 | 国风美妆发型秀"东方新韵·阳光绮梦" | Opening Ceremony | Chinese-style cosmetics hair show "Oriental New Rhyme·Sunshine Fantasy" |
| 新品发布 | 闻献、雪花秀等品牌新品路演 | New Product Launch | Roadshow of new products from brands like Wenxian and Sulwhasoo |
| 互动体验 | 皮肤检测、彩妆体验、儿童彩绘等 | Interactive Experience | Skin testing, makeup experience, children's face painting, etc. |
| 多元购物 | 线上线下联动促销活动 | Diverse Shopping | Online and offline promotional activities |
越秀区未来将持续发力"美丽经济"，构建"商圈、展会、电商、出口"四位一体的化妆品消费体系，打造国际化妆品消费中心。
In the future, Yuexiu District will continue to focus on the "beauty economy", building a four-in-one cosmetics consumption system of "business districts, exhibitions, e-commerce, and exports" to create an international cosmetics consumption center.
