谷歌推广费用解析：从点击收费到代理商服务全指南
前言：谷歌推广采用按点击付费(PPC)模式，只有用户点击广告时才产生费用。您的月度或年度Google广告预算并非固定金额，完全取决于您的广告投放策略。
Introduction: Google Ads operates on a pay-per-click (PPC) model, where you're only charged when users click your ads. Your monthly or annual Google advertising budget isn't fixed, but depends entirely on your advertising strategy.
1. 谷歌推广按点击收费
1. Google Ads Charges Per Click
谷歌推广采用点击收费模式，每次广告被点击都会扣除相应费用。您需要先在账户中预存资金，系统会根据点击次数扣除费用。每次点击的实际扣费金额取决于您设置的出价和广告质量得分。
Google Ads uses a cost-per-click model where each ad click deducts corresponding fees. You need to deposit funds in your account first, and the system will deduct fees based on click counts. The actual cost per click depends on your bid amount and ad quality score.
2. 最低充值金额
2. Minimum Deposit Amount
理论上谷歌推广账户最低可充值100元人民币，没有上限。但代理商通常建议客户多充些金额，主要是为了方便管理，避免频繁充值。
Theoretically, the minimum deposit for a Google Ads account is 100 RMB with no upper limit. However, agencies usually recommend larger deposits mainly for management convenience and to avoid frequent top-ups.
3. 年度推广预算
3. Annual Advertising Budget
谷歌推广的年度花费没有固定标准，完全取决于您的广告预算。您可以在后台设置每日消费上限，例如每日预算100元，那么年花费不会超过36,500元。根据经验，大多数客户的年消费在几万到几十万不等。
There's no fixed standard for annual Google Ads spending—it entirely depends on your advertising budget. You can set daily spending limits in the dashboard. For example, with a daily budget of 100 RMB, your annual cost won't exceed 36,500 RMB. Experience shows most clients spend between tens of thousands to hundreds of thousands annually.
4. 不同渠道的价格差异
4. Price Differences Across Channels
上述第三条指的是直接通过谷歌平台投放广告的情况。如果选择通过代理商进行谷歌推广，还需支付开户费和服务费。通常开户费为1,000元（一次性），服务费按点击费用的比例收取，多数代理商收取30%的服务费。
The third point above refers to advertising directly through Google's platform. If you choose an agency for Google Ads, you'll also need to pay account setup fees and service charges. Typically, the setup fee is 1,000 RMB (one-time), with service fees calculated as a percentage of click costs—most agencies charge 30%.
常见代理商收费示例：16,600元=12,000元点击费+1,000元开户费+3,600元服务费（首次开户费用，续费仍需支付服务费）
Typical Agency Pricing Example: 16,600 RMB = 12,000 RMB click fees + 1,000 RMB setup fee + 3,600 RMB service fee (initial setup cost, with service fees applying to renewals too)
本文为原创内容，如需引用请注明出处。参考资料：Google Ads官方文档
This is original content. Please cite the source if referencing. Source: Google Ads official documentation
