外贸获客全攻略：从谷歌推广到海外订单获取
一、付费推广与身份认证
在谷歌推广(Google Ads)投放过程中，账户认证是必要步骤。 根据Google官方政策，所有广告主都需要完成企业身份验证，包括提交营业执照、企业银行账户等信息。这不仅是平台要求，更能提升广告账户的可信度。
1. Paid Promotion and Identity Verification
Identity verification is mandatory for Google Ads campaigns. Per Google's policy, all advertisers must complete business verification, including submitting business licenses and corporate bank account information. This is not only a platform requirement but also enhances the credibility of your ad account.
二、高效获取海外客户资源的5大渠道
- 搜索引擎营销(SEM+SEO)：通过GPB外链建设高质量反向链接，提升Google自然排名
- 社交媒体开发：LinkedIn精准开发+Facebook社群运营组合策略
- B2B平台深耕：阿里巴巴国际站+环球资源多平台布局
- 行业展会：线上线下展会结合，广交会+汉诺威工业展等顶级展会
- 谷歌留痕技术：运用专业留痕技术增加品牌曝光
2. 5 Effective Channels for Overseas Customer Acquisition
- Search Engine Marketing(SEM+SEO): Build high-quality backlinks through GPB backlinks to improve Google organic ranking
- Social Media Development: LinkedIn precision development + Facebook community operation strategy
- B2B Platform Operation: Multi-platform layout including Alibaba International and Global Sources
- Industry Exhibitions: Combination of online and offline exhibitions like Canton Fair and Hannover Messe
- Google Footprint Technology: Use professional footprint technology to increase brand exposure
三、承接国外加工订单的实战技巧
1. 建立专业多语言网站：展示工厂实力、认证资质和成功案例
2. 参加国际采购对接会：直接对接海外买家采购部门
3. 运用GLB外推进行精准推广：快速提升行业知名度
4. 完善供应链展示：通过视频、VR等方式展示生产线
3. Practical Skills for Securing Overseas Processing Orders
1. Build professional multilingual websites: Showcase factory strength, certifications and success cases
2. Attend international procurement meetings: Directly connect with overseas buyers' purchasing departments
3. Use GLB external promotion for precise marketing: Quickly enhance industry reputation
4. Improve supply chain presentation: Show production lines through videos, VR, etc.
四、SEO优化关键点
- 网站加载速度优化（控制在3秒内）
- 移动端适配（响应式设计）
- 高质量原创内容（行业解决方案为主）
- 结构化数据标记（提升搜索展现形式）
4. Key Points of SEO Optimization
- Website loading speed optimization (control within 3 seconds)
- Mobile adaptation (responsive design)
- High-quality original content (focus on industry solutions)
- Structured data markup (improve search display format)
五、客户关系维护策略
建立客户分级管理体系，通过邮件营销自动化工具定期发送：
• 行业资讯报告
• 新产品发布
• 节日问候
• 客户案例分享
5. Customer Relationship Maintenance Strategies
Establish a customer classification management system, and regularly send through email marketing automation tools:
• Industry news reports
• New product releases
• Holiday greetings
• Customer case sharing
