醴陵陶瓷跨境电商新突破：传统产业如何通过电商实现国际化增长

醴陵陶瓷跨境电商新突破：传统产业如何通过电商实现国际化增长

Liling Ceramics Breakthrough in Cross-border E-commerce: How Traditional Industry Achieves International Growth

近年来，醴陵市营商环境持续优化，电商支持力度不断增加，陶瓷产业与电商实现深度融合。醴陵陶瓷不仅在国内市场占据重要位置，更是在国际市场上不断扬名，为这个传统产业注入发展新动能。

In recent years, Liling City has continuously optimized its business environment and increased support for e-commerce, achieving deep integration between the ceramic industry and e-commerce. Liling ceramics not only hold an important position in the domestic market but are also gaining increasing fame internationally, injecting new momentum into this traditional industry.

在御制家贸易有限公司的产品拍摄区，工作人员正忙着将合作企业的陶瓷产品拍摄上链接。记者了解到，该公司是一家具有产品设计、开发能力的外贸型企业，致力于将醴陵的日用陶瓷以自主品牌的方式，通过亚马逊等第三方电商平台销往海外。

At the product photography area of Royal Craft Trading Co., Ltd., staff are busy photographing and listing ceramic products from partner companies. The reporter learned that the company is a foreign trade enterprise with product design and development capabilities, dedicated to selling Liling's daily-use ceramics under its own brand through third-party e-commerce platforms such as Amazon.

御制家贸易有限公司副总经理 钟众爱："市场调研考察的时候，发现我们醴陵的陶瓷非常受欧美客户的喜欢。想以一个自主品牌的方式把醴陵好的陶瓷推到国际上，让醴陵陶瓷的名片更加的响亮。"

Zhong Zhong'ai, Deputy General Manager of Royal Craft Trading Co., Ltd.: "During market research, we found that Liling ceramics are very popular among European and American customers. We want to promote Liling's high-quality ceramics internationally under our own brand, making the name of Liling ceramics more renowned."

钟众爱介绍，公司在深圳和醴陵设立了办公地点，并与醴陵益嘉、泰鑫、泉湘等8家陶瓷企业建立了合作伙伴关系，跨境电商业务也在逐年增长。

Zhong Zhong'ai introduced that the company has established offices in Shenzhen and Liling and has formed partnerships with eight ceramic enterprises in Liling, including Yijia, Taixin, and Quanxiang. Cross-border e-commerce business has been growing year by year.

跨境电商业务增长数据：
2021年：80万美元
2022年：400万美元
2023年：1200万美元
2024年预计：2500万美元

Cross-border E-commerce Growth Data:
2021: $800,000
2022: $4 million
2023: $12 million
2024 Projection: $25 million

作为"中国陶瓷之都"，醴陵陶瓷产业拥有悠久的历史和丰富的文化底蕴。如今，我们正在以电子商务为翅膀，让传统陶瓷焕发新生。

As the "Ceramic Capital of China," Liling's ceramic industry boasts a long history and rich cultural heritage. Today, we are using e-commerce as wings to rejuvenate traditional ceramics.

外贸数据亮点：今年1-9月，全市累计完成进出口额29.71亿元，总量排名株洲第二，同比增长7.9%。

Foreign Trade Highlights: From January to September this year, the city's total import and export volume reached 2.971 billion yuan, ranking second in Zhuzhou, with a year-on-year growth of 7.9%.