亚马逊Q3美妆个护热销榜出炉：麻油护肤风靡美国市场
在Prime Big Deal Days(亚马逊秋季会员日)大促的推动下，多款热门产品冲上亚马逊"Q3美妆和个护TOP25"榜单。Q3期间，护肤品销售额在TOP25榜单中的份额排名第一，占比32%，高于第二季度的19%。
Under the promotion of Prime Big Deal Days (Amazon's Fall Member Day), multiple popular products made it to Amazon's "Q3 Beauty and Personal Care TOP25" list. In Q3, skincare products ranked first in sales share on the TOP25 list, accounting for 32%, up from 19% in Q2.
从入榜产品上看，CosRX蜗牛粘蛋白精华、Mighty Patch痘痘贴、露得清卸妆巾是排名最靠前的三款护肤产品，其余入榜护肤品也主要来自大众和中等价位的护肤品牌。
Among the listed products, CosRX Snail Mucin Essence, Mighty Patch Acne Patches, and Neutrogena Makeup Remover Wipes were the top three skincare products, with other listed skincare products mainly coming from mass-market and mid-range brands.
护肤趋势上，蓖麻油因具有促进毛发生长以及减肥的功效在美国掀起新一轮抢购热，在TikTok，#castoroil标签的浏览量已超过10亿次，Q3期间亚马逊上蓖麻油每月搜索量超过70万次，并且在过去一年增长了168%。
In skincare trends, castor oil has sparked a new wave of buying frenzy in the US due to its hair growth and weight loss benefits. On TikTok, the #castoroil hashtag has garnered over 1 billion views, with monthly searches for castor oil on Amazon exceeding 700,000 during Q3, representing a 168% growth over the past year.
此外，今年亚马逊上"理肤泉"品牌的关键词搜索量上升28%。热度走高推动Kate Blancr麻油、理肤泉双重修复面部保湿霜跻身TOP25产品榜单，与Mrs.Mever's液体洗手液成为本季度唯二进榜的新品。
Additionally, searches for the "La Roche-Posay" brand on Amazon increased by 28% this year. The rising popularity propelled Kate Blanc Castor Oil and La Roche-Posay Double Repair Face Moisturizer into the TOP25 product list, along with Mrs. Meyer's Liquid Hand Soap as the only two new products to make the list this quarter.
亚马逊越南卖家一年售出1700万件产品
Amazon Vietnam Sellers Sold 17 Million Products in One Year
据外媒报道，近日，亚马逊国际市场及零售副总裁Eric Broussard在河内举行的第五届电子商务大会上表示，截至2023年9月上旬的12个月内，亚马逊上的越南卖家向全球客户销售了1700万件产品。
According to foreign media reports, Eric Broussard, Vice President of Amazon International Markets and Retail, recently stated at the 5th E-commerce Conference in Hanoi that Vietnamese sellers on Amazon sold 17 million products to global customers in the 12 months ending in early September 2023.
此外，亚马逊内部数据显示，尽管面临经济衰退和全球贸易市场的挑战，越南企业通过亚马逊平台的商品总值依然强劲增长，过去一年的增幅高达50%。
Furthermore, Amazon's internal data shows that despite challenges from economic recession and global trade markets, the total value of goods sold by Vietnamese businesses through Amazon's platform has shown strong growth, with a 50% increase over the past year.
印尼电商用户预计2023年将达到1.9647亿
Indonesia's E-commerce Users Expected to Reach 196.47 Million in 2023
10月23日消息，Statista Market Insights数据显示，2022年印度尼西亚电商用户数量将达到1.7894亿，预计到2023年底这一数字将达到1.9647亿。
On October 23rd, data from Statista Market Insights showed that Indonesia's e-commerce user base reached 178.94 million in 2022 and is expected to grow to 196.47 million by the end of 2023.
数据显示，2022年印度尼西亚电子商务用户数量比上一年的1.5865亿用户增长了12.79%。从趋势来看，印尼电商用户持续增长，预计到2023年底，用户数量将达到1.9647亿，比2022年增长9.7%。
The data indicates that Indonesia's e-commerce user base grew by 12.79% in 2022 compared to the previous year's 158.65 million users. The trend shows continuous growth, with the user count expected to reach 196.47 million by the end of 2023, a 9.7% increase from 2022.
据datareportal数据，截至2023年1月，印尼总人口为2.764亿，这么估算的话，印尼电商渗透率达到了71%。未来，预计电子商务用户数量增加的趋势将在未来四年内持续下去。据Statista估计，到2027年，该国电子商务用户数量将达到2.4467亿人。
According to datareportal, Indonesia's total population was 276.4 million as of January 2023, meaning the e-commerce penetration rate has reached 71%. The upward trend in e-commerce users is expected to continue over the next four years. Statista estimates that by 2027, the country's e-commerce user base will reach 244.67 million.
